subject: Generating Leads From Your Social Media Campaign [print this page] As social media becomes increasingly popular, it is important for businesses to leverage social media for lead generation. To be successful, marketers need to understand the basic aspects of lead generation with reference to social media. To begin with, social media campaigns are not about blasting messages through different channels. Instead, you need to concentrate on listening to the conversation taking place on social media platforms. Consumers would rather learn about your product or service from others in the community than from your marketing campaigns. Therefore, it is important to listen to what consumers are saying rather than blast a few marketing pick-up lines.
The first important step in a social media campaign is to find out where your community of customers is gathering to speak about your market and who influences the conversation. There are many tools available to search through social content. Twitter allows you to search for real time conversations. Keyword concepts related to your niche are available on social bookmarking sites. Social media platforms like Digg and Reddit feature news items related to every market. To track the flow of conversation, you can use Google Alerts and other social media monitoring tools. The main objective of using these tools is to find the hotspots where market conversations are taking place. Once you determine where the conversation is taking place and who drives it, you can join in the conversation and begin to listen to what people are talking about. The key is to become a proactive participant and not use it to oversell your product or service.
Lead generation programs can be more focused when the marketing team is engaged in your market communities on social media platforms like Facebook. Therefore, the campaign you design must be designed to fit the community. Prior to that, you will need to connect with the facilitators of the community and understand the policies they might have about commercial campaigns on the social network. SEO is an effective tactic that contributes to the success of your lead generation campaign. The integration of SEO with social media helps to generate inbound links. It also increases the number of listings in the SERPs and improves the quality of traffic to your website. Hiring the right SEO company can help to improve your search conversion rates. A professional SEO Services will help identify the social media platforms your target audience is using and research what primary and secondary competitors are doing in terms of Search Engine Optimization and social media.
