subject: Social Media Marketing Tips Straight From The Experts [print this page] Social media has changed the way marketing evolved over time, and especially these days, traditionalmarketinghas become pass. Now, social media alterssalespitches into a listen-pull-engage-then push kind of style of pursuing. Here are some tips straight from themarketinggurus.
Richard Binhammer, Dells social media expert and go-to man, (https://plus.google.com/116558562366390541447/posts) said thatmarketingis not all about shoving material down into your prospective customers throats, but it is also about them and taking time to listen to what they have in mind and aligning yourself to where they stand. Traditionalmarketingis about you pushing the message. Social mediamarketingchanges all that; begin by listening, pulling, engaging, then the last part will be pushing.
By that time, you have already established relationship and trust, which is important in anysales and marketingendeavor. Then thats the time you pushyou already earned their trust so you offer your products and solutions to them minus the hard selling.
Binhammer also said that Dell deliverssalesoffers, information and news, however, only to theirsales leadsand customers that asked for it. He also added that Dell had specific methodologies on making use of online social platforms like Twitter and Facebook inmarketing. Plus, the best thing by far about social media is that it enables you to interact more strongly, in a more real way.
Meanwhile, Valerie Khoo, founder of The Sydney Writers Centre, said that collecting a database of contacts is the most effective method in initiating onesmarketing campaign. She also stated that Youre in total control on how much time you spend.
Khoo also added that you have to learn the most fundamental thing insocial mediamarketingif you want gatherleadsthat is, if you are not looking for means to gather contact details through your site, then youre nuts.
After that, its time to get in touch with your prospects or contacts the same way you promised themmay it be via email newsletters or by way of another form. Blogging is one efficient technique in terms of how to engage a target audience. Nevertheless, Khoo said that writing content might not be of interest to all. She suggested that just the same with anybody, you have to do something which you enjoy. For instance, if you know that you dislike blogging or any kind of writing, then you might as well look for someone to do the blogging on your behalf.
Ciaran McGuigan, published author, one of Australiassalesexperts and Director of Strike
ForceSales(http://www.strikeforcesales.com.au/index.php?option=com_content&task=view&id=4&Itemid=15), said that he promotes small companies to let theirsalesteams work it on the phones. This is becausealthough emails are good, they never generate real-life conversation.
McGuigan is a believer of a 10 before 10 rule when it comes tosales. Thats the secret he wants to share if you want to triple yoursales. How does he do that? By making 10 outbound calls by 10 oclock each day of the week.
