subject: Promotional Calendars For Effective Marketing [print this page] Promotional calendars are an effective, efficient means of marketing your business products and services to the general populace without an exceptional amount of time and resources spent. Simply put, a customized promotional company calendar keeps providing steady, subtle advertising support all year long by simply hanging on the consumers wall. With an attractive design and enough information to convey your companys attributes without being horribly dull, you can actually have an advertising presence in your potential customers home or office all year long without having to send monthly adverts and reminders to their homes. And because these calendars are useful for the recipient as well, theyre a lot less likely to end up in the trash can than circulars and postcards are. All in all, customized marketing calendars are an effective means of marketing with built-in longevity.
Why Everyone Needs Your Calendar
The effectiveness of customized calendar marketing is really quite simple: calendars are a widely used means of determining todays date, keeping track of appointments or special events, holidays and birthdays. Most people will look at a calendar at least once per day, and even though they may only glance at it for a brief period of time, the fact remains that they will have that subtle reminder of your business each time they do. And of course, the more attractive and interesting your layout and design are, the more interest that calendar will garner from the viewer. So, each time they check the date, or schedule appointments, or mark of dates, consumers are getting a clearer picture of your company in their mind; each time they change the month over theyll get a new perspective on what your business has to offer them.
Theres also the fact that advertising for particular services or products is only really effective when the consumer is in need of them; if their air conditioning unit is working fine in May when your marketing postcard rolls around, theyre just going to throw it away. However, customized marketing calendars that boast of fast and friendly AC repair from the month of May through the sweltering days of August may be of extreme importance to that same consumer, whose unit happened to die the last week of June. So having a year-long marketing campaign being waged within the consumers household without you needing to send promo after promo is of the ultimate convenience and efficiency all around.
The Simplicity of Calendar Marketing
Customized calendar marketing couldnt be more useful or convenient, from both the perspective of the business that provides the calendar and that of the consumer who uses it. From the viewpoint of the customer, having a calendar handy is convenient enough on its own, but one that provides the information such as services, products, and contact information at a glance means theyll never have to go digging through the junk drawer for discarded flyers or business cards. They can simply look up at the wall. And from the view of the business providing the customized marketing calendars, what could be better than knowing that youre covered all throughout the year in an attractive, useful format that effectively advertises without any additional effort on your part.
