subject: Top Search Engine Ranking Factors To Consider After [print this page] Search engine ranking factors had been a hot topic for discussion since long, especially the last couple of years. There had been a trend setting changes all around SEO industry and the reason for this is periodical Google updates. It seems ranking parameters have got new dimension altogether and it is high time to look around some alternatives.
The days are gone when people used to stick around the basics of major ranking factors such as Meta tags, site architecture, link building, content and other On-page specifications. Today one has to consider each of these in minute level and act accordingly. Knowledge-based practices therefore play a major role in adopting latest SEO trends.
If you are associated with this ever-changing industry you have to be really on toe to find sustainable result and long term success.
In this article we will describe each of these ranking factors that will help you understand the latest move.
Type of ranking factors to consider:
There are four major ranking parameters every SEO should have in priority list. These are On-page ranking factors, Off-page ranking factors, violations and blocking. On-page SEO deals with three important aspects content, HTML and Site architecture. Off-page is all about links, social status, trust and personal feedback. Violations happen because of black hat or spam techniques such as keyword stuffing, cloaking, and paid links. Blocking the new ranking signal where searchers decide not to visit a page.
Content and its contribution to ranking:
Quality content that provides readers a reason to spend time on pages is of real value. Anything that is unique, different, useful and substantial to visitors will be paid off. It is better not to brainstorm too much on content generation, rather focusing on topic ideas and engaging writing style would do much.
Meta tags and its role in ranking:
HTML title tags have always been special to search engine crawlers. Unique and descriptive titles that human visitor can understand and search engine can relate with on page content is good to use. Meta description tags are not pure ranking factors rather they act as display factor. When people scroll down search result pages to find information, a good Meta description can attract readers attention and increase the chance of being clicked.
Social media plan and its effects on ranking:
Social media links are of high value in website ranking factors. Since Googles social media initiative - Google + has been in place, search engine bots are giving more emphasis to social signals. How socially accepted and reputed a website is decides overall ranking of a website.
Trust, authority and search engine ranking factors:
Authority sites rank high on search engines. It depends on the type of links received (quality matters), the social references (whether from respected accounts) and other engagement metrics. Sites history and archive status also speak a lot about ranking possibilities. Now Google is considering trust, authority, expertise important than ever before.
The effect of link building techniques on ranking factors:
Links that are sick, sourced from untrusted sites and loaded in bulk month after month are not going to boost ranking any more. Fewer links that have got variety, weight and trustworthiness are of high demand. Link texts, anchor texts and number of links also play a major role in deciding ranking positions.
By following these above mentioned instructions it is possible to boost up site ranks and popularity. Professionals from Miami SEO Company has been performing these steps with due care. If you need to know more about ranking parameters and how to control them over a period of time ask for expert help.
