subject: Website Content Development [print this page] Content is the most important aspect of any website. Website content development plays a steady role in maintaining a website.
- Deliver the right message
Create headlines and sub headlines for your main pages.
Create a clear direction for navigation on your page.
- Quality
Quantity of content is important, but quality has become even more important. Dont get me wrong a sentence of the best quality content on one whole page doesnt seem promising, but Im sure you get my point.
Unique Content: having unique content is very attractive to search engines.
Human Literature: write your content according to what humans read not what search engines look for.
Valuable Content: provide educational content that your readers can benefit from even if it isnt extremely relevant to your site.
Fresh Content: keep your content up to date. Viewers love to see current events on websites.
Specific Content: provide content that is specific to your clientele base.
Include evidence in your content if required. Evidence for facts and quotes can be provided by creating hyperlinks. Hyperlinks are very helpful, especially in business website design.
- Terms to steer clear of:
Next Generation - Cutting Edge
Flexible - Ground Breaking
Robust - Best of Breed
Scalable - Mission Critical
Easy to use
- Blogging: Here are some reasons for why your website needs a blog
It creates fresh quality content while increasing quantity of content
Drives more traffic and leads to your website
Creates a channel for you to converse with your audience and customers.
Great way to gather valuable inbound links
- Social Media
Share your content with social media websites.
Add a sharing widget to every page on your site, enabling visitors to share your pages on their social networks.
- Forms of Content
Use multiple forms of content such as music, video, games, etc
- Testimonials/Commentaries
These must be provided in order to prove to your prospective customers or any person that visits your page that you have already made past customers happy in order to establish some trust.
The more the better, as long as its structured the right way. Dont scatter the testimonials to every single page. Instead it could have its own page that can be updated with the most recent testimonies and/or comments to maintain freshness of content.
Use other local directories that provide reviews to leverage your site for visitors such as Yelp or Yellow Pages.
