subject: Seo Strategy [print this page] Search engine optimization is a key factor in the online proficiency of any business. What is search engine optimization? It is the process of getting free listings on search engines such as Google and yahoo. Improving your search engine ranking can be done on the website as well as off the website. Here are a few factors that could make a difference in your SEO strategy:
- On-site : Content-->HTML-->Architecture
Content- aside from being engaging and fresh with the hottest new topics
Quality are the pages well written?
Research research keywords people may use to find your content.
HTML
Title Tags- these contain keywords that are relevant to page topics.
Description- do your meta tags describe what your pages are about?
Headers- do the header tags contain relevant keywords?
Architecture
Crawl- can search engines crawl pages on your site?
Speed- does your site load quickly?
URLs- are they short and contain meaningful keywords to page topics?
- Off-site: Links-->Social-->Trust
Links
Quality- are the links from trusted and respectable sources?
Text- do your links contain keywords that are related to your website?
Number- how many links do you have pointing to your web page?(the more the better)
Social
Reputation- do those respected on social networks share your content?
Shares- do many share your content on social networks?
Trust
Authority- good links, shares, and other factors make your site a trusted authority.
History- how long has site been operating/ how long has domain been open?(the more the better)
If you want to ensure the success of any website, search engine optimization is a must. Tune in next Monday for more SEO tips.
