subject: Search Engine Optimization Techniques For Success [print this page] While you wrestle with yourself and your technical team everyday as to why that website is not working as you want it to be. You could be missing out on the simple things, tips, tricks and techniques while working on your website causing the failure. You could need to check simple things to make sure that the website traffic increases and your search engine optimization works as it should.
The basics are always a great to start with giving your website the much needed change. Simple search engine optimisation techniques are a great way to start and make sure it is successfully working. So basically, first thing to see is:
1. The website content: Is your website content updated and relevant to what products and services you are offering. Are the keywords that you are looking at incorporated into the content? Have you updated the content to the latest developments with regards to your company? Make sure you update your contact details and have a contact us page.
2. Heading Tags and page Title: a simple trick to make SEO more effective is to make sure all your pages are well tagged for the keywords. Each page should also have a unique page title and proper Meta tags in place. This provides a window of opportunity to appear in more relevant searches.
3. Internal and external links: Make sure that the external web links are properly working and usually open in a separate window so that the user can stay on the page he is navigating. At the same time, he she would be able to view the other relevant information. Also, ensure that all internal links are working both way, to and forth, without any glitch. Offer a sit map in detail to assist and guide user further.
4. Keywords: Identifying keywords and ensuring that they are a part of the website content is of paramount importance. If you have identified the keywords, next work from your end would be to inculcate the same into website content. Make sure you dont make it look like the keyword is the only word that user sees when he visits the website. Content should not lose its relevance.
Above listed are a few basics to the homework you could do for search engine optimisation techniques and work your way forward. This is the basics, which if kept in mind and built into the website would provide a good a launch pad for your websites turn around. Although, the services of professional expert can add much more value to the SEO for your website.
