subject: Search Engine Optimization: Is It An Option Or A Requirement? [print this page] A few years back, an average small business owner was happy having a website. He wouldnt care for getting his site SEO optimized. He would just assure that once the site goes live, it would instantly appear in search-engines like Google for search queries for which its relevant.
Even these days, some get into debates whether SEO is an option or a requirement; SEO is of course, a requirement if youve a site that you want to see in search engine result pages (SERPs).
Whos going to talk about it: the client or the SEO company?
Dont expect the client to bring up the SEO topic in the discussion, and thus, the onus lies on the agency to tell the client how important it is to optimize the site for SEO. Now, if the client refuses (because of the extra costs involved), hell curse himself a few months down the line when hell realize his mistake.
Lets face it: a site which is not found by Google is almost invisible. SEO shouldnt be considered as a separate task to do once the site is ready to go; instead it is something that needs to be done, from the very beginning of site-building. Of course, the site owner can opt for paid promotion ways to promote his website (such as PPC ads), however, the significance of SEO cant be underestimated at any cost.
SEO services are not an option at all; it is a requirement now. And, its damn important for you if you want to see your site running upwards on Googles search pages on relevant queries. Just because youve a site up and running doesnt mean that itll automatically show up in search results. Youve to have an SEO company work on your site. And, with so many companies around, it wont take you much of effort. Search Google for SEO companies in and around Delhi, and you are likely to find at least one thousand companies. The onus, however, lies on you to compare the best ones and then, pick the one which matches your expectations in the best manner possible.
For the Agencies:
Remember clients dont know much about site building, SEO, SMO and other things. All they may know is that they need a website. Many of them seem to assume that once they have a website it will naturally be found in Google for search queries for which its relevant.
