subject: Affiliate Marketing Tips: How To Be Persuasive In Sales Copy [print this page] To be successful in affiliate marketing, it's essential that you know how to be persuasive in sales copy. In this article I'm going to share with you the elements of how to be persuasive and how to build that into your sales copy.
There are 5 basic steps in being persuasive:
1. Understand who your market are
2. Create a message that is about your market
3. Communicate with clarity the benefits of taking the recommended action
4. Provide evidence to support your suggestion
5. Be focused on asking for one action in your request
So let's look at those points in a little more detail so that you can apply them to your affiliate marketing efforts successfully:
Your Market. It's critical that you understand who your target market is. What do they like, what don't they like and what are their biggest concerns? Perhaps they have their own 'language' that they use and are being influenced by publications and internet sites that they read. You need to know enough about your market to be able to think like them.
Your message. Your marketing message needs to be written in a way that your market can relate to. Tell them that you understand their frustrations by including that in the content. Write your message in a conversational tone and use the words 'You', 'Your' and 'You're' and less of the 'we' and 'I'.
The benefits. In your copy you need to add very clear benefits as to why the reader should do what you are suggesting. He is going to buy based on the benefits so write them with clarity so that the reader can visualise what it will be like once they have purchased your service or product. Bullets can work well for internet scan reading.
The evidence. Using statistics, facts and testimonials are going to help you out here with building credibility for your affiliate marketing product. Without evidence you would have a hard time convincing your visitor to take you up on your offer. Photos of people enjoying your product or service can work well.
One message only. If you introduce too many messages then you're going to have a hard time with adding your supporting evidence. Stick to one message per copy and you won't dilute it by bringing in other ideas.
Here are some action steps for you to take away from this:
- Get to know your target market and your offer. Get familiar with their concerns and frustrations and how your offer will help them.
- Create a persona that you keep in mind as you write your sales copy.
- Create your message in a conversational tone and add benefits.
- Ensure that your evidence is stacked up in favour of your reader taking the recommended course of action.
- Give a strong call to action.
By using this approach your will be able to create some highly persuasive sales copy to influence the success of your affiliate marketing business. Come by my site and let me know how you get along, I've got further information there that you'll be interested in if you want more affiliate marketing tips.
