subject: Learn How To Make A Website In A Few Easy Steps [print this page] Websites are essential for any company operating a business in 2012. Business owners should learn how to make a website to increase revenue. Websites help business owners gain visibility for their companies and help them gain potential sales. There are millions of potential customers on the web. An informative website with a visually appealing layout can act as a 24 hour sales person for a business.
Small businesses with limited capital can create a website with simple tools available online. Read through the following steps to learn how to make a website with web design programs and increase company profitability.
1. Register a Domain Name
Domain names are important to any website. This is the first impression customers have of a company. Thus, the domain name should be chosen carefully to ensure customers do not form a bad first impression. The components of an effective domain name include:
1.Brevity
2.Relevancy to Website's Content
3.Easy to Remember
4.Descriptive
5. Registered with an Appropriate Extension
6.Contains Keywords
One of the most important aspects choosing a website domain includes researching search terms related to a company's product or service. Find the keywords that are most commonly requested. These keywords should be integrated into the domain name while keeping the domain name simple and brief. Major search engines are more likely to rank a website with a domain containing the exact key phrase higher than a website without relevant terms. Use relevant terms while keeping the domain name brief for the best results.
Select a domain registrar for domain registration. Currently, Godaddy.com is the largest domain registrar in the world. Select a domain name and determine if it is available. Additional extensions may be purchased if the company desires to have all possible combinations of the domain name.
2. Set Up a Web Host Account
Select a reputable company to host the website. The hosting company should guarantee 99.9 percent to 100 percent of website uptime. This will reduce lost revenue due to website down time. The hosting company should transmit data fast, be reliable and be affordable.
3. Link the Domain to the Web Hosting Company
The hosting company typically emails specific "nameservers" for domains after registration is complete. Insert these names into the appropriate spaces, and the domain will be linked to the web hosting company.
4. Install a Web Design Program
Most companies select WordPress because it is a free platform with pre-designed website templates. These templates are typically attractive and customizable. WordPress is one of the more user-friendly web design programs available, but it is not the only one. Choose a web design program that meets your company's needs.
5. Configure a Website
Within a web design program such as WordPress, users will be allowed to create pages, insert photographs, upload text and set menu styles. Links and the overall navigation of the website can also be set through web design programs. Widgets may also be put on the website through these programs. Many web design programs are user-friendly, but most will require some reading and understanding of HTML and CSS for advanced customization.
The overall appearance of the website can be modified and colors can be selected to personalize the website. Some menu locations may be moved and modified. User authorizations may also be selected for protection of website data. Making a website with a web design program is simple and easy.
