subject: Things That You Need To Know About Mobile Marketing [print this page] In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
If you put maps that are friendly to mobile phones on your site, you can attract local visitors. Your maps can let them find your location quickly on their phone.
Use A/B testing on your mobile page. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Create two different landing pages (A&B) to see which is more effective for conversions. Keep whichever page is more successful.
In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. It is important to consider how long it takes to fill out the forms on any application a consumer could potentially use. Filling out paperwork online is simple but filling out the same form on a smartphone can be more tedious. If it is not easy to get on your mailing list, your customers won't bother.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Start your SEO process with Google, as it is one of the largest search engines in the world.
You should elevate your presence on the top social networking services. This will make it easier for people to find your business. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.
To help your mobile marketing be successful, you should promote it in as many ways as possible. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. This is a good way to maximize your campaign efforts, and to reach as many potential customers, and give them the chance to take advantage of special offers.
You will get the best results from dedicated short code. You will pay more for this service, but it will assist you in protecting your brand. You'll also get some legal coverage.
If you want to be able to send out effective emails, make sure they are mobile friendly. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.
Invite customers to participate in a picture-to-screen promotion. These campaigns let your clients take their own pictures with mobile devices. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. These pictures can both be displayed on single TV's or on multiple digital billboards.
You should link your website to your social media site to get more exposure. Customers are more likely to find you on a social media site, rather than look for you on a search engine.
Although there is variation in approach, the fundamentals of mobile marketing remain the same. However, the forms of technology and ways of applying these techniques vary. Just employ a little common sense and a little research to identify the methods that will work best for you in your situation.
