subject: Five Tips For Video Marketing [print this page] When you want to get more information across to your target market, video marketing is a good feature to add to your website. The reason this is important will become understandable once you think about the statistics.
At any given moment, there are about 140 million people watching some form of video marketing on the Internet--this was the statistic in 2007. Experts predict that at least 160 million people will be watching by 2010. That is a lot of people headed in many different directions.
Although you might think that the majority of these videos are being uploaded and watched by young adults from 18 to 25, this is far from the truth. In fact, the greatest amount of video that is being watched is news, and most of the people watching the videos are 25-44, according to research done by Advertising.com.
So the question becomes, How can you tap into this market and make your business known to the world? Here are a few tips:
1. Remember where you are -- many markets make the mistake of thinking an online video is like a television commercial, but it is not. What you want is a video that describes the product in a quick 15 second spot. It should pique their interest to want more.
2. Build in tracking -- or something that will measure your information. Have people complete a short survey where possible or find a way to measure your results. You might want to check out studies from Dynamic Logic or InsightExpress to give you ideas about the best types of video for getting your information out. Also, make sure you measure impact and performance.
3. Think about the audience you want -- although you could go for the bigger name brand sites, studies show that this doesn't make the difference for marketing. Sites that have content like gaming, career, or auto have a bigger audience because people stay on their sites longer. These types of sites are called content focused and they will improve your bottom line faster than the well known brands -- they also may cost less.
4. Be consistent -- the tricky part about online marketing is that you have to get a message out, but at the same time make it interesting. You can't redo the same ads or people won't watch. You also should vary the types of media you use. Include online video with banner ads or TV, but realize that each medium has a different way of marketing. So what works in one, will not work in another.
5. Drive people to your website -- from the first video that you place, put a live URL in the top of your video link so that people can get free information when they get there if they sign up. This will drive traffic quickly and help you build your opt in list.
Video Marketing can be a great success if you keep these tips in mind and use them.
