subject: A Look At Social Network Marketing [print this page] The advent of the Internet has changed the way advertising is done. The social media such as Facebook and twitter that we have today bring together people from all walks of life for the exchange of ideas. Through social network marketing, a company can deliver a message to an unlimited number of potential customers.
The trick is to use content that is appealing to readers to the extent of sharing it with others in their social network. This makes it more likely to capture the attention of others bearing in mind that the information comes from a friend rather than the company website. These activities have the potential to foster brand awareness and improve customer service.
This form of advertising is very engaging to the parties involved. The customer is not just a viewer, rather he is some sort of stakeholder who participates in expressing and sharing opinion on the message. All participants will in some sense from t part of the marketing department of the company.
Political campaigns can reap a lot of benefits from social network marketing. A candidate can create a profile on the network to be updated from time to time as he interacts with the voting masses.where the email addresses are accessible, then he can even send out his written campaign messages to woo more votes.
Small businesses could take this opportunity to entice would be customers with good deals. For instance, a burger and chips outlets could attract customers by circulating a buy one get one message. This opportunity could also be used to call for more workers in case one is thinking of expanding his business with more outlets.
Some sites can support video formats that can be used to better explain a product to buyers. Moreover, through a blog, the company can provider more detailed description of their products and services. It is however necessary to set some corporate standards that apply when interacting online. Consumer to consumer relations are marked with popular product reviews passed around by electronic word of mouth (eWOM).
Another key advantage of social network marketing is that accounts may have information of the likes of the holder. For the promoting teams, this gives them a rough idea of what advertisement would best appeal to the person. This is closely related to customer online brand related activities (COBRA) where your activity is monitored so that the best ad to suit your tastes is chosen.
