subject: A Simple Sales Plan That Sells [print this page] There is a simple sales plan that will get you sales. You might have a few questions about this sale. If it is so simple, why are you just finding out about its existence now? Is there really going to be a "silver bullet" plan that can boost your sales? Is talking about the plan and pushing it just a form of sale itself? There are answers to these questions, and they might enlighten you on the path toward a more fundamental understanding of the cycle of sales and the thought process of the "perfect" sales plan.
The Path of Least Resistance
You may have heard this term mentioned before, but have you ever considered its applications in sales psychology? The path of least resistance is simply the area where there is little to no competition in sales. For a simple plan, consider what is missing in your market, and how you might be able to follow that toward a stronger sales position. The wonderful thing about this path is that once you have followed it, you will find that there is a virtually endless network of branches into other, unexplored areas.
Know the Competition
As it relates to the path of least resistance, one thing that will definitely cause resistance is competition. You do not want to try and create a plan that is better than your competition. You want to make a plan that avoids the competition. You want to have a plan that does not even come up on their radar. In the world of competitive sales, this might seem counter-intuitive, especially when you are talking about a shared pool of consumers or clients, but hitting the opposition in the flank is exactly the sort of strategy that wins the day. Look for areas that are completely ignored, and use them to your advantage.
Simply Seize Opportunity
It goes without saying that David didn't beat Goliath in a competition of strength, but instead one of opportunity and Faith. The small rock that felled the giant was part of a weakness that was never considered, but it was one that resonates with the approach of a salesperson looking for the simplest of measures to secure success. Look for your "rock;" a strategy that you can throw fast, while the competition is unaware. It could be exactly what you have been looking for to get ahead in your market.
