subject: 9 Crucial Tips To Build A Professional Squeeze Page [print this page] Among the most important factors to successful in email marketing campaign start with a well constructed squeeze page.
A squeeze page is the VIP pass into your email marketing success business and if it fails to convert squeeze page traffic into subscribers, you will struggle to get enough leads for your business to achieve success.
You want those who visit your squeeze page to be given only one and unique possibility, to subscribe to your newsletter or offer.
Squeeze page is just like a sales page in the means that it's primarily goal is to get interest and compel them to fill their contact infos in your optin form.
To do this in the correct way, you need a professional squeeze page that allow you to benefit in your visitors and transform most of them into costumers.
So how to build a squeeze page with a high convertion rate and boost your business to the next level?
Here is 9 tips to build a simple and successful webpage with an optin form :
1-Create A Sense Of Urgency And Fear In The Title.
Anyone successful in internet marketing knows that the most important factor that allows controlling the human mind is the emotional factor, with tons of pages online, the visitor of your squeeze page takes a decision to read or leave your page in a fraction of a second.
The headline title is the only weapon you have to attract his interest, then if you hope the keep longer on your page, create a sense of urgency and fear in your title is a mandatory thing.
2-Two Forms Of Capture In Your Squeeze Page.
Typically the statistics showed that squeeze pages with high conversion rates always contain two forms of capture of emails, a side and the other at the bottom of the page, this number was tested by the most experienced in email marketing for a long time and it works very well until now.
3-Use a Professional Squeeze Page Graphics.
The use of professional graphics on your squeeze pages can greatly affect the conversion rate of subscribers, because a lot of people consider the quality of product or service you offer based on the beauty of squeeze page graphics, so ignore this factor can make you lose a lot of customers to your business and therefore make you lose money.
4-Don't Use External Links.
An important thing it is to give rise to the absolute attention of the visitor to your offer, the presence of external links can affects directly the conversion rate of your squeeze page making you to lose the eventual subscribers who can be curious and click on everywhere.
Some marketers add links of contact and of terms at the bottom of their squeeze pages in order to optimize the content for the search engines,But they forget that the search engines do not constitute the first source of a squeeze page traffic.
5. Never Ask More Information That Is No Necessary.
Once again asking visitors for additional infos such as addresses, phone number etc can only to reduce crucially the number of eventual subscribers.
Most people prefer the discretion and will drop certainly your gifts if you try to cross this walls of protection they have beat.
Put in your mind that the only and the unique thing to foccus on is to obtain the contact address Of a person that is very interested in your offer for probably to convert it in a faithful buyer in the future.
You should only ask for the first name and primary email adress, no more.
6- Add your infos and picture.
Including your personal infos notably your names and your contact address in text format at the bottom of the page can encourage people to take action.
Squeeze pages from anonymous create an insecurity feeling and no one will give its clean coordinated ones to an unknown unless it is an idiot.
Therefore adding your infos of contact and your picture at the bottom of the page can only to be an inevitable factor if you hope to obtain a good results with your squeeze page.
7-Be Brief And Mysterious.
Most visitors landed on your page by curiosity, they take a quick look on your offer before evaluating his value and making a decision.
Then the best way to take advantage of them is to be brief and mysterious and never give sufficient information on the content of your gifts.
Because many people like the mysteries and can go up to the end to find out what it is about.
Remember the only goal is to capture their contact addresses, building a relationship with them will come after recording their contact infos in your database.
My advice is to quote 4 or 5 profits quickly without to disclose the contents of your gifts.
8-Privacy Policy.
It is important to insert a few lines below the form of capture indicating the private user rights and the guaranti of the confidentiality of your subscribers infos, this would create a sense of security among subscribers and encourage them to deliver their contact adresses with confidence.
9-Use an exit pop-up redirection script.
Sometimes visitors are not interested by your offer for any reason, may be the offer is for beginners as your visitor seeks more advanced information (or the opposite), may be your visitor has already your ebook or software and looks for something different.
If this is the case an exit redirection script will allow you to test several offers for the same visitors which will increase the chance to capture theirs emails.
Another manner to understand the power of such scripts is that if you have two different squeeze pages on the same topic with different offers, then to attract 1000 visitors to one of them is the same to attract 2000 visitors each if use a redirection script, this can double the number of squeeze page traffic you will drive and boost convertion rate exponentially.
