subject: Online Marketing Clubbed With Social Media Opened Up A New Path For Ecommerce [print this page] Social media exploded in the year 2010- 2011, elevating the scope of ecommerce web development. Today brands can be seen spending huge amount of dollars for integrating social media into their marketing campaigns, sales, customer services, etc. A recent report on GenY affluents digital habits by L2ThinkTank says, 63% use social media to engage with brands, more than 50% say that Facebook, blogs, and brand videos affect their opinions about products, while websites are as influential as physical stores in shaping GenY sentiment, second only to friends opinions. so have a look at the challenges and trends that lie ahead.
Steer clear of the old media ensnare
Social media is a vital part of ecommerce development as it offers the brand owners with a wonderful opportunity to get in touch with customers, listen to them, and build strong relationships by engaging with them. In addition to learning and listening, you also need to work out creative methods for engaging online creators. For example, just see what DKNY did for Cozystyleoff breakfast. Top 15 fashion tweeters such as fashionista.com, nitrolicious, and yuliz were invited to participate in a style competition. These tweeters were given access to the entire store for creating an awesome and unique head-to-toe look, by necessarily incorporating DKNYs cozy cardigan wrap sweater. Photos of the completed task were posted at the Facebook page of DKNY. And the pics with maximum likes helped in declaring the winner.
Offering consistent shopping experience
Ecommerce web development companies integrate ecommerce functionality into social networks and social media into web stores. One of these two things is not sufficient to earn success. For example, Levis has integrated Facebook into the Friends store, while it doesn't have a Facebok store or F-Store (as it is popularly nowadays). On the contrary, JCPenney own a fully functional F-store, but have failed to integrate Facebook connect on their store. Amalgamation of both the aspects in ecommerce development can give added benefits.
Privacy is important
it is hard to gain and preserve trust over consumers personal data such as credit card numbers. Make sure to provide your customers with an easy to comprehend and properly written privacy policy. This will guide them while sharing their information with other social networking users. According to studies 71% social networking buffs, under 18-29 years of age, shuffle their privacy policies on popular platforms to restrict users from accessing what they are posting.
Engaging your customer
With more and more companies using social networks, you need to figure out more innovative ecommerce web development techniques to rise above the competitors. Try flash sales, pop-up stores and limited time offers etc. According to the trends, the techniques worked for plenty of brands in 2011.
Mobile ecommerce development
This is the time of Tablet PCs and high-end smartphones. This calls for an enhanced mobile ecommerce strategy. E-stores like Cyber Monday, eBay, Amazon etc. have reported considerable increase in their sales depending upon their tried and trusted mobile ecommerce activities. Mobile shopping is an in thing now and brands like DVF is cashing on that. DVFs exclusive promotions for its mobile shoppers have brought it huge business.
