subject: Why Not To Make A Safe Corporate Video? [print this page] If youve been asked to make a video for corporate branding, create one which stands out. When you try to make it safe, it becomes just another video, which is bound to go down unnoticed, putting a tag of failed project on your record. Read on to know why not to make a safe corporate video.
Most marketing professionals have no idea how to make a corporate video that is worth talking about and even if they have, they are reluctant going ahead with it. They tend to keep it safe. In fact, the tendency to adhere to safety mars innovation that is essential for making it remarkable.
The safety approach creeps in every action of the corporate workforce. They try to talk safe so that they dont fall into a controversy. They try to act safe to keep their job. They try to play it safe not to rub their bosses the wrong way. And they try to make safe video when asked, and there they fail.
The reason, a safe video wont be a worthwhile video. It wont drag them to a wrangle, but it wont get them claps either. For a corporate video to succeed, it needs claps and plenty of them.
So, when you are asked to make a corporate video, you must not make a safe one. You must create one which stands out.
You may think that producing a remarkable video is hard. It isnt, mate. It takes work, it takes time, it takes desire, but it is not hard.
In fact, it is the safe corporate video which is hard. You wont feel that way while making it. Youll feel the hardness when the management demands an explanation where the ROI from the video is and you want to call in sick.
If youve been asked to produce a video for the company, you better find out ways to get it noticed, trigger conversations and spark some action. And yeahmanagement will be happy. Who knows, they may send you on a weekend trip with your family as an incentive for your effort.
So get going. Think a story for the person whom you expect at the front of the tube. Tell a story with a beginning, middle and end. Human brain is hard-wired to listen to a theme rather than corporate numbers. They have Excel for that.
And yes, youve to put up a video with a real storyline. People are mature enough to see through lie. So tell them an authentic narration if you really want them to believe it.
Youve to weave your storyline around high quality production. You need to produce a video that creates value and one of the ways to do that is to use images that are unique. You need to source footage you would not be able to film yourself. You need to blend your narrative with the shots that make it more appealing and help getting the point across more clearly.
If youre thinking where to get such footage from, you could source it from reputable online footage libraries. Theyll provide you with HD footage shot by professional photographers. Theyll be willing to discuss terms of usage with you and facilitate and agreement that is acceptable to you as well as the shooters.
When youre ready with the video, integrate the logo and other essentials that are required for corporate branding. You can be reasonably sure now of getting a pat on the back from your boss. Or may be more!
