subject: How To Get To Know Specsavers? [print this page] The company holds 70 percent market share in Britain. The company owns a total of 1390 stores in the United Kingdom and in New Zealand, South Africa and Australia.
Launched in the year 1984
Specsavers actually sells contact lenses, spectacles and hearing aids. The company was established in the year 1984 by Doug and Mary Perkins. When 2007 ended the company had 1390 stores and more than 25000 employees. The country is present in 9 different European countries which are the United Kingdom, Finland, Sweden, Norway, Spain, Ireland, Guernsey, Denmark and Netherlands. The other three countries are the New Zealand, Australia and South Africa. In 2002 the company moved further towards the next step by offering hearing services. The hearing centers which got launched by the company offers hearing aids and hearing tests. The company has become the biggest digital hearing aids provider in the UK.
In the market with the designer ones
Specsavers offer designer optical devices from the big companies such as Jasper Conran, Red or Dead and French Connection. Specsavers owns more than 40 percent of the optical transactions in the UK and Ireland. It however has big competition in the United Kingdom from companies like Boots opticians, Dollond & Aitchison and the Vision Express. Mary Perkins was given the honor of being the Dame Commander. This recognition was given to her for the services to the community of Guernsey.
Succeeding in advertisements
In 2011 Doug and Mary Perkins were ranked number 56th in the British rich list. In the year 2002, Specsavers paid 20 million for advertising. Out of that 62 percent was for television advertisement. Local advertisements helped very largely promote sales of their local stores. Specsavers won the retail award in the year 2005 for their marketing campaign. The famous advertisement technique of Specsavers included the phrase should have gone to Specsavers after showing someone meeting with an accident and failing to notice the cause of the accident.
Even with controversies
Specsavers had its part of controversies. It accused a rival company Glasses Direct, a UK internet service company, that its services did not meet the required standards. The director of Glasses Direct, James Murray Wells, claimed that the four leading optical retail companies were campaigning against them to stop prescription glasses from being sold over the internet.
