subject: Android Application Will Become Best Apps For Social Networking. [print this page] While facebook started out as a social platform particularly used by young people it has become increasingly used by businesses wanting to reach out to potential clients and customers and to publicise their activities.
Consequently many of the early Facebook applications have concentrated on fun applications ranging from flash games and fantasy games to quizzes and personality profiling
Social media, such as Facebook, LinkedIn and Twitter and blogs are increasingly integrated into the marketing strategies of businesses and activities on these platforms that direct visitors to an organisations website are increasingly being included in the assessments of the major search engines, like Google and Bing when ranking the value of websites.
Therefore the use of social media and blogging have begun to play an increasing part in techniques for search engine optimisation of business websites to encourage visitors.
Additional applications using social media like Facebook can be developed that will enhance the business profile and help it to build contact base quickly by enhancing the experience of existing users and tapping into the connections they have already collected on facebook.
With facebooks Social Plugins, site owners can very easily embed Facebook related functionality into their websites, enabling user actions which can then reflect back on the users profile on Facebook.
As already mentions Facebook is no longer the preserve of teens. It has a rapidly growing community of users who are any age between 25 and 60-plus. They are more likely to be attracted by Facebook apps that are both useful and entertaining.
Web developers are not restricted by facebook in what they choose to do with its apps provided they do not intrude on people who are not likely to want to use them, but this means that facebook offers opportunities for the business clients.
There are more than 550,000 facebook applications, many of them free and designed specifically to improve business practices or better-integrate Facebook into a company's operations.
They include apps that allow the owner to add
up to five custom tabs to their Page, or to create a landing page to entice visitors to "Like" them.
There is an app to allow customers or clients to post reviews of products or services and another that allows the user to carry out polls in answer to specific questions.
A business may want to post jobs and invite applications or make a special offer for a limited period.
With the search engines paying more attention to activity on social media when assessing websites it makes sense for businesses to pay more attention to using facebook applications to enhance their business profiles.
