subject: Generating Leads Through Local Sites With Wordpress Platform By Affordable Web Design Canada [print this page] For over a decade small and medium size businesses have straggled with the question of how to self generate local leads to feed their business? They went through Search Engine Optimization (SEO) but that took a lot of money and time and not always delivered the kind of business results that the business needed to grow their sales.
Another method was obviously Pay Per Click (PPC) or otherwise known as Google AdWords, although the service is immediate, and delivered results, it became over time very expensive and often time consuming to manage.
So the question remained, what to do in order to self generate local leads? On April 24, 2012 Google announced what is known as the Penguin algorithm update, this update was intended to increase quality and fight black SEO, the immediate short term results made many SEO companies question the real intention of the update but it seems like small modifications and tuning slowly improves back the search and some results are now showing same as before while others shuffled completely.
Affordable Web Design Canada (AWD) announced shortly after the update a new marketing initiative to small and medium local businesses to help them very affordably self generate leads based on a very simple formula that customers want to buy from the most suitable business and preferably a local one.
Keeping that in mind AWD used that formula to develop a set of sites that help businesses get found for the right local searches used by local customers when looking to buy services that those businesses offer, meaning 100% relevancy. The base element of the lead generating sites are a set of variables making the services or products clear to both visitors to the site as well as search engines, and a mechanism to generate content relevancy about the industry switching from automated aggregator to manual by the business and used to redirect local traffic to fast reach the traffic objectives of the site owner. What makes the sites even more unique is the fact that the business can also lease those sites from 6 month to 3 years per term.
AWD lead generating sites are based on many years of marketing experience and a good understanding of search behavior while taking advantage of the new opportunity in the search market due to the recent Google update. AWD announced that the new lead generating sites will be sold for under a thousand dollars with priority to small and medium size businesses in Canada in support of the Canadian economy. In 2013 AWD intends to expand the availability of the local lead generating sites to states in the US and a press release will be made once the product becomes available.
Earlier this month in an Internet media conference call with local news and blog publishers, Elizabeth Page announced that the first dozen local lead generation sites already sold and that AWD will be monitoring their performance closely and report back to the media.
Elizabeth Page is one of the 3 partners at AWD with over 20 years of experience in Internet marketing, working for three of the largest Internet publications in California and Vancouver. Elizabeth is also recognized for her vast contribution to the art of lead generation that was published in BC. Mrs. Page wrote many professional articles about this subject and most of them are featured in the most renounced professional online magazines in both Canada and US.
