subject: Internet Marketing Attack Smart Phones [print this page] The number of Smartphone users in Canada is mounting every year by an evident percent. Research reveals that there will be 10.5 million Smartphone users in Canada by the end of 2012. This makes up for 46 % of the mobile user base. Thence, it widens the need and scope for web promotions strategies on Smart phones.
The fusion of technology, Smartphones and Internet access has opened doors to innovative marketing strategies. With growing technology, even vendors have begun to implement various Internet marketing tools in Vancouver to promote their brands and create awareness. Also, the need to pull together the entire marketing system to operate on mobile based applications has become almost inevitable. There are some effective tools which impact your desired target audience.
"QR Codes
Also known as Quick Response Codes are a popular and recently developed promotional tool. This innovative strategy is a bar-coding technology and is well-liked by marketers, as this conveniently drives businesses to integrate offline information and digital content. When printed on various products, newspapers, packaging, emails etc. it connects you to a particular site, fan page or social networking site; which reveals more information about that respective product or service.
"Emails
The most inexpensive, sought after and convenient mode of internet marketing is sending Bulk Emails. Most Smartphones have internet access and this makes it possible for emails to reach your potential buyers faster. Also, emails checked and read on your phone are more impactful, than checked online.
"Social Networking sites
Technology has advanced to another level, allowing social networking sites to become available on mobiles. To market yourself via social sites, it creates more awareness than expected. These sites are already installed in some of the Smartphones that consumers are using. Information through this medium reaches a vast audience quickly and conveniently.
"Website and Application Development
Web Development has evolved over the past few years and it will change further on. With the fast changing technology of web content development, web designing, network configuration and e-commerce development, Smartphones have suitably adapted apps and web developments. This has become easier for users to browse various sites and install apps from their Smartphones. However, if these websites and apps are modified and made in a simpler manner with basic fonts, it is easier to browse them. They should be colour coordinated and captivate the users with pragmatic captions and short content; to increase the usage of internet. Apps are new and the most used advancement. Marketers, of late are using apps, and websites after altering them for Smartphone usage.
A few important prerequisites that are considered while implementing web promotions strategies on Smart phones are-
"Searches on Mobiles allow users to look for a certain product or service and even place an order for the same, by using simple payment gateways.
"Apps are in trend now and can be easily integrated in mobiles. If they are suitably used for promoting brands, they can benefit by engaging consumers through these apps.
"Once the apps are installed in the mobiles, businesses can track user history on the applications and maintain their purchase history, keep track of sites the potential customers visit, create invoices and also process payments for its consumers.
"When a marketer strategizes a push marketing plan, promotional messages go via text messages/SMS or voice calls. With advance Smartphones, even emails can be sent instead of text messages.
"For marketers, who determine a pull marketing strategy, then the focus lies on interactive advertising, thus making potential buyers aware and almost convincing them to buy the products/services.
All in all, Internet access on Smartphones is a boon for Online Marketing.
