subject: How To Select Best Seo Firm? [print this page] Search Engine Optimization (SEO) can be a critical factor in the success or failure of your website. While theres no perfect way to select an SEO company,but here are some points one should consider when choosing an SEO Firm to work with.
Reputation - If an SEO company comes recommended to you from a friend or a colleague, then its a good bet that they will be a good choice. Naturally it goes without saying that you will favor products and services providers that come recommended, but you should still do some checking-up on an SEO Company even one referred by a friend.
Niche - Many SEO firms focus on a specific niche and know their field. Much of SEO is conceptual, but it helps that your SEO Company either has a background in your topic, or has at least worked with other clients in your field.
Client List and Competition - Its critically important to see how many other companies/clients in your field that this company represents.
Proof of Results - Before you sign on with an SEO company, ask them for proof of results, and ask to talk to existing clients. If existing clients feel as though they are getting a fair shake, then thats clearly a good sign. Again lack of SEO success doesnt always mean that an SEO company is bad it just may be that the niche is tough.
Get an Idea of their Workflow - Everyone from high-school students to professional companies are doing SEO, but one of the most important thing for any SEO firm to do is to have a methodical plan in place and have a Search Engine Optimization Specialist.
Get involved in key word selection process - Make sure the SEO Company actually has a conversation with you about your goals and needs.
Deliverables - Know ahead of time what reports you will be getting whether they are monthly or quarterly, and make sure this list is in writing. Also, make sure some kind of baseline report is done, as a key part of SEO will be comparing where you have progressed to from where you started from.
Be Independent - . In doing SEO with an SEO company there are certain (mostly Google) services you will need. These services will start with Google Analytics and possibly later on add Google AdWords and Google Places, as well as Google Webmaster Tools and Google Website Optimizer. Note that the last 3 are not always needed for every site. But no matter what make sure that the Google Account is in your company name so that the data is yours.
Pricing - More data of course doesnt mean better SEO, but you need to make sure that the company is actually doing something with the money you pay them.
So we can analyze any SEO firm on the basis of the above points listed. For example a SEO firm named as SEO impression which is SEO Company of New York fulfills all the above mentioned points and hence it can be considered as the best one in the market.
