subject: Promote Free Membership Website And Get The Right People To Signup [print this page] Promoting a free membership web site is easy as long as you get the right people to sign up, and as long as you give them something that is worth signing up for. The first thing you need to be doing is working on your idea. How will it specifically benefit your signees in the areas of solving a problem, entertaining or enlightening them, and acting as an easy to join source? The web is a fast placed location, and if you dont make these things clear from the get-go, then your chances of ever getting the results you desire are slim and none. You need to be fast, clear, and accurate in the presentation of your free membership site, because the concept of free alone isn't enough. People can get access to free things everywhere. What sets yours apart and communicates to the signees that their time will not be wasted?
Once you need all these things lined out, you need to be focusing on the promotion end. If you are a free membership web site that deals with sporting news, then you need a few options. You could a) purchase an expensive mailing list that will guarantee you nothing in return; b) hit the public networking sites and discover people who are already following popular people or businesses in your industry. From there, you can contact each one and see if they'd be willing to "friend" or "follow" you. Or you could c) learn how to use search engine marketing to your benefit. Options B and C are still effective. Option A? Not so much. Why should you blow thousands of dollars when there are no guarantees as well as far cheaper ways - try free - to get better results?
By using automation software, you can extract user identities that are following people or businesses in your field and you can automatically send a request to each individual without any significant labor involved. Once you start hearing back from these people, you should break free from the automation and do what is necessary to establish a meaningful personal association, so that they feel less threatened that you are trying to "sell" or "spam" them. By targeting your market in such a manner, there is no need for expensive mailing lists, and no need to worry you're reaching the wrong people. With search engine marketing, you can create blog posts and articles, then distribute them throughout the web to sites in your area of interest. The more people you get linking to you, the more visitors will see. And from there, your rankings will really start to take off.
Promotion is simple, so if you haven't already, then it's time to get a great free membership site ready.
