subject: Should You Have All-in-one Website Or Multiple Domains Each With Own Purpose [print this page] Should you have an all in one website or multiple domains with each a singular purpose? This is a very important question to ask yourself as you start out in the world of online marketing. While a large number people will not like the idea of keeping up with a variety of out of the ordinary websites and business goals, the general experience is that it will do you much more good to divide across multiple niche markets. Luckily, there are a variety of things that you can do to make the process easier on yourself. But before getting to those, it is important to understand why more sites and more individualized attention are better ideas.
First of all, with the way the Internet works, most people visit a site because they have a highly specific set of needs. They are not trained to go to "one stop shops" of information because they want to agree they are getting specialized advice or information from whoever, who is truly an expert on the subject area. General sites that cover a wide range of topics usually earn the reputation of "jack of all trades, master of none," and anything a person usually finds on these sites is considered "starter research" at best. The impression, under any circumstances, is much out of the ordinary when a user goes to a site that shares the content subject area they are looking for.
If you go to a site like "eHow," you cannot be guaranteed the information is the very best around because the requirements placed on content curators are generalist at best. And while you may not be any more of an expert than these individuals, having a site that is devoted to oil changes in Mitsubishi cars, for instance, carries with it a lot more weight, than a site that purports to tell you how to do everything from writing a book to working on a carburetor. Of course, if your content does not enrich the people's life or solve the problem, then your lack of knowledge will soon be discovered, so it is most important to focus only on the areas that you can do well. But as long as you give the appearance you are specialty niche, you'll looking more traffic than a generalist site will.
If keeping up with the wide variety of sites and site purposes seems like too much to you, dont worry. There are a number of sites out there that allow you to "house" all your projects in one location, so you dont have to feel overwhelmed. In much the same way, sites like HootSuite will allow you to collect all social networking identities and operate them from one single dashboard. As technology improves, so, too, will this element of your business.
