subject: Marketing Strategy For 3 Star Hotels In Jesolo Lido [print this page] A few months ago it seemed that the government's actions Monti had permanently engraved on the differential with Germany. The SPREAD after a period of steady decline in recent days started to rise inexorably.
Easter just passed in Jesolo showed a decline in tourist numbers in Jesolo Lido approximately 10%.
Fears of a decline in the flow of tourists for 2012 is taking shape. Likely to suffer most from the economic downturn, will be the Hotel Jesolo especially facilities that work closely with the domestic tourism market.
The marketing strategy that could limit damage to the Budget 3 Star Hotel in Jesolo Lido would be to invest more resources to increase the flow of tourism from other European countries, Germany and Austria in the first place.
In fact in Jesolo German tourists have always been an important flow of tourism, but in recent years, even for twenty years, the market share represented by Germans and Austrians is shrinking. The contest in Spain, Slovenia and Croatia have been adversely affected.
Much responsibility for this portion of the market ceased to exist, is due to the choice of hoteliers who were unable or unwilling to attract foreign tourists, flattening positions of passive defense.
We know that the German tourist is much need, but it is also true that if it becomes a loyal customer is satisfied that hardly changes the destination and resort.
What should the strategy be implemented as a Hotel Jesolo to attract German tourists and foreigners in general? In my opinion, bet a lot of services and cost, good value for money could be the winning.
What is certain is that the whole city of Jesolo should comply with these standards, it is inconceivable for a German having to also pay a cover at the restaurant for example.
It must be understood, the concept of fleecing the customer is a harm that the whole chain of tourism in the long run will suffer negative consequences. We are fortunate to live in a place that attracts many people for her beauty, do not ruin it all with what I call the "Cunning of Pulcinella" the petty dishonesty which ends up hurting the person who applies and who lives next.
