subject: Locations To Consider When Using Video Production In Essex [print this page] There are many elements to consider when choosing a company offering video production in Essex. Companies who are creating videos for sales purposes often choose to use common sales techniques.
Appealing to emotions and common ground works well to create a report with your customer. The connection generates trust to you and your brand, which in turn increases the chances of the customer making a purchase. One of the foundations to successful production of a sales video is appealing to peoples connection to the local area. Featuring certain locations in your video can trigger a familiarity and relationship that increases the chances of people buying your product.
For an Essex based company it is a good idea to feature well known tourist attractions and sites that your target audience will be familiar with. An example of such historic attractions is Hedingham Castle. The Norman keep was built around 1140 and is strongly connected to the history of the region. Featuring glimpse of the castle and its beautiful grounds can show your companys connection to the historic parts of the region. Audiences would possibly make a connection to traditional values, history and a long standing brand.
Another strong historic location to consider when spending money on video production in Essex is the Colchester Castle Museum. Featuring this castle will give anyone with a historic understanding of the area. Being the towns flagship museum it is associated with history, power, and Essexs position in English history. Again this can strengthen your brands routs in the area and historic connection.
A more fun site to feature in your companys video is Colchester Zoo. This sends across an entirely different image to the first two locations. The fun and family friendly location will work best for businesses targeting families or animal lovers. The zoo is recognised as one of the finest zoos in Europe and has won many awards. A video for your company can be greatly enhanced by featuring some adorable animal faces.
The last location to mention is The Beth Chatto Gardens. Right outside Colchester you will find the beautiful and informal garden open to the public. Some sunny images from the tranquil park area will raise connotations to peace and fun days out. It will help your audience associate your brand with sunshine, flowers, peace and quiet.
So when approaching a company offering video production in Essex, you might want to keep in mind what associations you want to your brand and keep some of these locations in mind.
