subject: Advertising Field Utilizes Conveyors To Demonstrate Their Point [print this page] Many commercial places have conveyors: malls, airports, bus terminals, restaurants-they all feature a conveyor system installed to support the flow of activity and people. Just lately, the advertising world has become full force in utilizing the many conveyor systems found in these areas for creative and effective promotions. From escalator belts to sushi conveyors to airport baggage carousels to supermarket check-out conveyors, ad companies are utilizing all of them to successfully advertise products as well as advocacies.
The incredible thing about using conveyors for advertisements is it will make an inanimate picture animate, immediately altering people's reaction to it; instead of just looking at the graphic, people observe it and appreciate it more. Its attraction is altered. Aside from this, the ad strengthens its impact on the minds of those who have witnessed this creative product advertising. After all, it's normally the unique things that catch the interest of people.
One great example is the Milky Way ad that was strategically put on a grocer conveyor belt; to prove how deliciously gooey the caramel is in every bar of Milky Way, as the conveyor moves, the gooey strip of caramel gets longer. That ad was genius and it also inspired a lot of people to see themselves whether the caramel of a Milky Way bar can indeed stretch that long - well, it does not, however the caramel was sure gooey, which was the actual point of the ad.
Another excellent ad is the one for a luxury vacation resort; it utilized the conveyors of the baggage claim vicinity at Gulfport-Biloxi International Airport. The metal plates were made to look like a swimming pool with swimmers doing strokes. The ad made waiting for baggage to turn up less of a challenge to one's patience. If there had been kids around in the airport when that ad was running, they definitely would have skimmed their fingers across the convincing picture of the swimming pool.
It's been cited also that people respond favorably to ads that are placed on conveyor systems in terms of hygiene; as the belts or metal plates were replaced and there's more care that's involved to ensure that the pictures remain clear and visually appealing, people imagine that they are cleaner. Basically, the idea is that a conveyor can convey the material in a clear manner; it's taking an intangible thought to the physical realm so that it's easier to comprehend. With a little innovation as well as whimsy, the purpose of marketing is achieved easily and effectively.
