subject: Vinyl Banners Printing: One Of The Most Effective Methods Of Promotion [print this page] Banners are found to be one the cheapest modes of conveying a message to the public. Other media used for the advertisement, limitations of the banner ads are found to be very less. In case TV or radio promotion, people really need to be alert while viewing or listening to the advertisement. If somehow listener or viewer skips the message, then the purpose of the propagation would not be solved. In case of road side banner, it is completely different as people pass by it time and again. Even if, it is not seen for the first time, then we are bound to notice it second or maybe third time.
Now, when it is the discussion about banner, then forgetting about print vinyl banner would be quite unfair. Adopting banner as the means of outdoor advertising would be one of the most popular options. Banners should be made in such a way that they should be well-protected from any kind of external damage.
Especially, if we are choosing vinyl banners printing as the option, then they should be completely protected from the ultraviolet rays of the sun. As UV ray can alter the colors in the banner.
Also, print vinyl banner is found to be strong enough to withstand possible rain damage. We should also know that material used in vinyl banner printing is a synthetic polymer, which is called as the poly vinyl Chloride (PVC). And, this material is actually petroleum by product. PVC is usually never affected by rain, but it is very much prone to the degradation by UV rays of the sun.
In order to protect the material from the sun, the PVC board manufacturers apply additives to make vinyl banners printing resistant to the ultraviolet ray. In the vinyl sign, printers use long lasting nylon reinforced banner material and UV resistant inks, which can usually fight against damage for at two to three years.
In order to ensure the quality of the images on the banner, high resolution printing with around 720 dpi is used. These inks are found to be completely scratch resistant. In case any kind of patch of the scratch is seen on the banner, then this patch could get damaged further, as it is found to be not resistant to UV rays any longer.
With the advancement of digital technology, different graphics and photographs can be added in the print. This kind of banner is found to be safe and cost effective method for the promotion of any product or service to the mass.
