subject: Coloring Your Sales [print this page] With eCommerce design, you will find it necessary to coordinate colors in your project. Though choosing your own favorite colors might be tempting, you should consider that the professionals use very specific colors for a very good reason.
While some colors promote a sense of community, others convey more of a sexual message. There are still others that will try to help you identify with nature. Black and red, for example are common colors on adult websites. Such colors represent sex, excitement, and of course seduction. Such emotions are required in an adult website, but if you are running a different type of business theny ouw ill want to start researching different color choices.
Let us say for example that you wish to promote a health food website. The color purple is a great idea, especailly if you want to make your customers feel important. What you may be asking at the moment is why these colors relate to your business. In most cases the colors do not relate to your product, but the reactions from the human mind can be quite interesting. When you are building a website you will get one of two messages across to your clients. You will either show the customer that you know what you're doing, or you will show them that you do not know how to build a website properly.
Before you truly launch your website it will be important for you to review your layout and ensure that you are making the best use of the color palette. It might seem like a waste of time, and you may become bored with it, but choosing the right colors and mixing them effectively will save you a lot of time in the long run.
First impressions are very important when it comes to ecommerce web design, and for this reason you may want to let a few people preview your website before it actually goes live. Unless you have a truly great product, most customers will not make a return once your website gives them a bad impression. That said, it's time for you to do some color research. Remember that you might want to use more than one color, especially if you want conversions. Drawing your customers in might seem difficult, and you might need to use different color combinations, but it can be done. This might be difficult, but you will be utterly amazed at what color can actually accomplish, and how it can propel your business to new heights.
