subject: Internet Marketing Strategies [print this page] Online marketing is constantly evolving and you have to adopt new internet marketing strategies if you are looking to get consistent traffic. With the rules of search engine optimization always changing, you should look for alternative working strategies for your business. Below are some of the strategies you can adopt:
1. Pay Per Click (PPC) Marketing In PPC, you pay to put ads in search engine or social media sites and you are charged for every unique click on the ad. This is one of the methods that will guarantee you traffic within seconds of launching the PPC campaign. However, you have to do it well or else you may burn your money. Learn search engine best practices and know the keywords your customers use to search for your product or service.
2. Social Media Marketing: Social media marketing has emerged as one of the most cost effective internet marketing strategies today. Social media sites like Facebook, Twitter, Hi5, Bebo and others are good places to get targeted clients for free. These sites present you with an interactive way of communicating with target prospects and build your online brand reputation. You can make your companys or products page on these sites, attend to customer queries, make announcements and so on.
3. Video Marketing: Another effective internet marketing strategy is video marketing. Here, you make a series of videos for the products that you are promoting and submit them to video sites. YouTube is the most famous and heavily trafficked video website and videos posted there usually rank well on search engines. Video marketing is also becoming increasingly important and Google, the biggest search engine in terms of market share, now shows video results for keyword searches. Make
4. Pay Per View (PPV) Marketing: Pay Per View (PPV) marketing is a relatively new internet marketing concept that is working for most online businesses. It is similar to PPC marketing but uses video instead of ads. Here, you make a video and put it on a PPV site. You will pay every time users click to watch the video. If you adopt this strategy, make sure you make an eye catching video that will deliver the message you want. A creative non-conventional video has the potential to go viral. Try something that goes against the norm if you want to make the video viral.
5. Article Marketing: Article marketing is one of internet marketing strategies you should ignore at your own peril. This method works and will continue bringing traffic long after you posted your articles. Ensure that you target particular keywords that you want the articles to rank for. After writing, submit the articles to different article directories that have a high page rank (PR). Article submission will also give your website free valuable back-links that will help it to rank high in search engines.
