subject: Using Pay Per Click With Affiliate Marketing [print this page] Using Pay Per ClickPPCto generate targeted traffic to a website, product or offer can be very
cost-effective for those who know how to manage an advertising campaign. It is certainly fast
traffic, as visitors can arrive at a targeted site within minutes of launching an ad. Many
fortunes have been made with this type of traffic generation. On the other hand, no one knows
for sure how many people have lost a great deal of money from ad campaigns gone wrong.
To take a brief look at how it all works, start with PCC search engines. Listings are created by
the search engines and rated based on an amount the advertiser is willing to pay for each time
a visitor clicks on the adwhich is why it came to be known as Pay-Per-Click.
When advertisers state how much they are
willing to pay, it is called a bid. They are actually bidding against each other for the highest
rank in the search engines for a certain keyword or phrase. Keywords are the words searchers
use to find a product or service.
The person who bids the most money for clicks on specific keywords will then have their site or
offer ranked number one in the search engines. That means their website or blog will move to
the first page and will be seen by visitors searching for that particular keyword. Since most
people will never go on to page two or three when searching, the businesses listed on the first
page of the search engines will have the most traffic totheir websites and offers.
