subject: Which Seo? - Black Hat, White Hat Or No Hat [print this page] There are two ways of doing anything in this world; first, the right one and other, the not-so-right one. This, more and less, applies to everything in this world. Hence, same is the case with SEO. Now, those who know the A B C of search engine optimization must be familiar with the hats mentioned in the title but for the sake of those who dont know much about this nomenclature, lets put the hats into perspective.
Black Hat techniques depict the SEO tricks that are scorned at by search engines but still employed by some to improve ranking and visibility.
White Hat techniques are the SEO corner blocks by laying which one can achieve long term benefits.
No Hat means not employing SEO methodologies.
So, lets analyze every one of them to understand what are they made and capable of.
Black Hat
Hidden content, Meta keyword stuffing, Misused Meta keywords, Fake doorway pages and Link farming are some of the practices adopted in Black Hat SEO techniques. Now, the primary aim of such practices, put in simply words, is to fool the search engines and achieving higher ranks. Though such practices might help in the short run, in the long perspective, it is equivalent to committing suicide, and search engines can ban a website for such practices! Moreover, the way Google has taken stand in favor of quality content and other website essentials, indulging in such practices could hamper the image of the website. Therefore, an best SEO experts using such methods couldnt be a great idea.
White Hat
Quality content, Titles & Meta Data, Keyword research, Effective keyword use and Structural markup are some of the important components of White Hat SEO practices. Search engines and White Hat practices go hand in hand to benefit the user looking for information. White Hat practices are a tested formula to achieve good results in the long run. Though getting results may take a little time in some cases, opting for White Hat is a safe option. So, when out to hire SEO experts, do remember to ask what kind of practices are they into.
No Hat
It is a theory which claims using SEO is not required if one is into good content and has a search friendly platform. However, this school of thought is facing dwindling followers as it has been proven time and again that creature known as best SEO company is necessary to climb search engine rankings.
There are firms in the market who offer Black Hat SEO packages to their customers while promising quick results at lower costs. Sadly, some nave clients do fall for the trap. Therefore, the need is to be educated about the concept known as SEO and also which of its division is legit and which outright unnecessary.
Hence, decision has to be given in favor of the White Hat SEO practices as it is the right way of approaching higher rankings and greater visibility. Black Hat, on the other hand, could be undertaken on ones own risk. And No HatErrthats not even an option.
