subject: Helpful Dos And Donts For Direct Mail Marketing [print this page] Whether youre new to direct mail marketing or youve been using this strategy to build your business for years, theres always room to improve your skills and get better results from your marketing efforts. While there is certainly more than one way to achieve direct mail marketing success, there are also some clear dos and donts you should abide by to give yourself the best chance for achieving stellar results.
* Do focus on the quality of your list - Your direct mail marketing success hinges heavily on the quality of your mailing list. If your list is well crafted and made up of prospects who will truly be interested in your products and services, you have a good chance of being successful with this strategy. On the other hand, if youre either randomly sending mailings out or have a generic, low quality list, youll likely end up losing money.
* Dont buy just any old list - While youll get the best results by building your own mailing list, the reality is that youll probably need to buy a mailing list to start with. But dont just buy any old list. Make sure you get a highly targeted list from a reputable vendor.
* Do take time thinking about who your ideal customer is - Do you know who youre trying to reach? How well can you describe your ideal customer? Who is he (or she)? How much money does he make? What is he interested in? Whats his buying process? What are his values? How does he talk? Whats his lifestyle like? These are all things you need to know if you want to create marketing that connects.
* Dont send out generic, untargeted mailings - The more personalized and targeted your mailings are, the better results theyll produce. You cant send out a generic mailing to a diverse audience and expect to get good results.
* Do track your results - You should always be measuring the ROI on your direct mail marketing. Otherwise, you wont know if your campaign is actually profitable or if youre wasting your money. Track your results, and always be looking for new ways to improve the performance of your mailers.
* Dont be afraid to experiment and push the envelope - You should always be looking for innovative ways to boost response rates to your direct mail. Never be afraid to try something new. You can never know what will work until you test it out.
* Do hire a professional company to print your materials - If you send out poorly designed, cheaply made direct mail pieces, no one is going to take your company seriously. Youll create a bad first impression, and your mailers will end up in the garbage. Thats why you need to hire a professional direct mail printing company to design and print your mailers. Quality matters. You want to make the best first impression you can make. Let the pros create a great marketing piece for your company.
When you stick to these tips, youre sure to see better results from your direct mail marketing.
