subject: 3 Challenges Of Small Business Seo [print this page] Every business needs to establish an online presence in order to succeed in today's marketplace, but for small businesses, this is easier said than done. Your small business will face a unique set of challenges if you decide to run your own search engine optimization campaigns. Some companies never recognize these challenges and end up wasting time and resources on poorly planned SEO efforts.
Many business owners mistakenly assume that SEO is as simple as shooting for a certain keyword density in onsite content and managing the number and quality of incoming links. These techniques are important in SEO, but search engines like Google and Bing use complex algorithms that aren't fooled by simple keyword density tricks. To run your own SEO campaign, you will need to regularly spend time making dozens of minor changes to stay up to date with algorithm updates from major search engines. Companies like Google often update their algorithms hundreds of times per year, so staying up to date can be tough without a dedicated SEO service or company department.
Likewise, you might have trouble keeping track of harmful incoming links. Some small businesses hire link management companies to drive up their incoming link counts, but this is not always an appropriate strategy. When a search engine like Google marks a website as spam, all sites associated with that site are negatively affected. Many small business owners accidentally hurt their page rank by using inexperienced link-building companies. Some business owners have no idea how to find lists of their incoming links and therefore end up suffering poor rankings due to simple inactivity.
Focus is also important. If you only focus on search engine ranking, you will often neglect the advantages of social media marketing. Social websites like Facebook and Twitter are often extremely effective at driving local traffic to a company. Tactful social media management can lead to a fantastic return on investment, but small businesses sometimes lack the resources to handle social media on their own. Instead of seeing more business from their social media efforts, small businesses often inundate their target audiences with unnecessary information, driving away potential customers. Many small businesses also have trouble forming campaigns that focus on the right audience.
You should constantly look for new social media management info in order to avoid a poor investment. If your business is serious about developing its online presence, you should also get the help of a professional SEM services company for a comprehensive approach to online marketing. SEM services can help small businesses target the right markets and take the right steps for long-lasting SEO and well-built online advertising campaigns. This inevitably leads to better branding, more customers and a generally more competitive online presence for your small business.
