subject: Mascots And Mascot Costumes; A Marketing Gimmick [print this page] Most companies that manufacture consumer products find mascots an easy way to create awareness about their product.
When the creative department creates a mascot for the company or for an official event, mascot costumes are also designed. Mascot costumes are then manufactured as per the design and size so that the mascot is seen and recognized whenever it makes a public appearance. Thus, it goes without saying that creating mascots and mascot costumes is part of the publicity and marketing plans of a company and is usually taken up by the advertising agency that handles these issues for the company.
The word costume always brings memories of masquerade balls, fancy dress competitions and theme parties. A costume is a fun dress that is worn more for the fun of it rather than to make a fashion statement. Yet, buying an expensive costume is a waste since it is usually worn only once. Hence it is not unusual to find people looking for cheap costumes as soon as a need for such attire arises. Cheap costumes are available at specialty costume shops or in online stores. Since the business of costume shops is to sell different types of costumes, you can find cheap costumes or themed costumes or costumes for plus sizes or costumes for animals there and you are bound to find what you want from the thousands of designs and patterns there. These shops also can give you some good ideas if you are planning a themed party or a fancy dress party.
Some costume shops also give cheap costumes on rent. This is very convenient since no one uses the costume more than once and if you can return the costume after using it, it would save the trouble of finding another use of it and then also save the space it would occupy if stored. Since a costume is not used more than once, usually the costume is not made of durable material.
If one buys themed costumes for a party one sees that they are not very expensive. Cheap fabric and not such fine finish is what you expect in cheap costumes that are supposed to look good but not needed to last. But many of these themed costumes can also be hired for the day. Then the fabric is not so bad because the costume shop expects that the themed costumes will be hired several times and need to be more durable. Mascot costumes are also used several times and they are more durable than cheap costumes which are used only once.
