subject: The Guinness Seal Of Approval And Why It Matters [print this page] The Guinness brewery was started in 1759 in Ireland and has been brewing their distinctive stout there ever since. They now ship it out worldwide, although it is said that the further away from the brewery you are drinking your stout, the less authentic it tastes.
This is particularly true in America where most people drink beer cold, which is highly not recommended for Guiness. The picture in your mind when you think of having a pint of stout can be brought to customers who are not able to live full-time in Ireland, sipping your pint of stout from a huge mug, with foam dripping down the side, is the way a Guinness pub designer wants you to enjoy each and every delicious swallow.
Stout is really best enjoyed at room temperature, and not from a bottle, but from the tap. Because of the prestige the Guinness name offers, it is not easy to get the Guinnes seal of approval in order to serve their brew the way it should be served. It might not be easy, but it is definitely possible. Guiness recognizes certain companies as Guinness bar designers, especially certified to create that authentic Irish bar feel and to teach the staff how to serve stout the way a pub in Ireland would serve it to so that it gives their customers that truly authentic Irish experience.
Guinness pub designers are not just going to be able to slap the distinctive Guines harp on the bars coasters and on a few fixtures in the bar and call the place a real Irish bar. No, there are certain requirements that Guinnes expects to allow their brand name to be used, which means the Guiness bar designers really know what they are doing when it comes to creating the atmosphere that takes the guests right back to Ireland. And if those same guests have never had a chance to drink stout in Ireland, they will not have to purchase an airline ticket and find a hotel reservation to get the experience.
Guinness bar designers really strive to import to foreign shores that authentic pub atmosphere in every way, with furnishings, with construction materials, with building style, with fabrics and textiles, with the size of the tables, and the set-up of the bar. When searching for an Irish pub experience, you may want to search out a nearby Guiness pub designers project and visit there to enjoy that authentic Irish taste.
