subject: How Does An Adwords Reseller Help Your Business? [print this page] How can an Adwords reseller help you with your business? Adwords is Google's proprietary system for selling ads on the Google search engine. When you use Adwords, you compete against other businesses to appear in the search results for certain keyword phrases. This is handled through bidding, which the Google system assesses dynamically every single time a relevant search is made by an internet user. The end result is that many, many businesses end up losing tremendous amounts of money on Google Adwords, while enriching Google itself. Most business owners know only enough about the system to cause themselves trouble and heartache.
However, used correctly, Google Adwords can be a tremendous driver of very lucrative web traffic. It is preferred by many businesses because it can create new traffic right away, without having to build up links to your site or a mailing list of prospective customers. Because of these important advantages, many business owners choose to team up with professional specialists who can help them make the most out of their Adwords advertising budget. An Adwords reseller is one category of Adwords pro who can help you achieve strong results on the Google system. Ultimately, you will save money on your ad bids while reaching more people.
What should you look for in a Google Adwords reseller? Adwords services are usually one part of a "full on" search engine optimization strategy. Therefore, most people will choose to work with an SEO firm that they can trust. Likewise, there is a certain combination of experience and credentials that you should expect from your Google Adwords vendor. Google provides various certifications in its services, at both the personal and enterprise level. These credentials usually help you to understand the specialized skills that a business offers. That way, you will be able to figure out if their abilities are compatible with the kind of strategy you want to pursue.
An Adwords reseller can often help you to appear in some of the most important search result "slots" on the page. For example, a reseller may have developed bidding strategies to help you reach the "sponsored placement" result at the very top of the page. These are some of the results most likely to receive clicks from web users because they are high on the page and usually highlighted in a color that stands out. Before you decide to hire a reseller, get in contact with the company and ensure that they can answer all of your questions fully and professionally. Ask for their references and evidence of past success.
