subject: Seo Solutions-logo Designing [print this page] Logo designing is not much of a rocket science as people usually depict. Logo is a reflection of an organization's commercial brand or any economic entity. Logo designing is done with the objective of making the organization inspiring, recognizable, trust worthy, admired and to some extent superior from other organizations. There are lots of competitors in the market so logo is designed by carefully keeping the fonts, image, color and shape distinctive. One of the world's renowned designers Paul Rand defines logo as "a flag, signature, escutcheon, or a street sign". Remember, a logo is very important because it identifies your full business.
A good logo designing equips the logo with the ability to convey the accurate message of the organization to the masses in simple and appropriate form. A logo is always created with some concept and meaning and mostly considered effective without color, in case it has to be reprinted. In other words logo is complementary with two things: great execution and great concept. So, whenever you sit down for logo designing make sure that follow all the guidelines necessary to meet the requirements of your client. There is very simple step-wise process for logo designing.
First of all, take a short but brief structured or semi-structured interview of the clients, asking him all the required questions for logo designing. Then conduct a relevant research of the industry, history of the industry and company's rivals in the market. Up to that time you will have a vague idea that what type of design has to be created. Remember, this is the most crucial step of logo designing, so try to be creative. Sketch that concept. Then start with your sketch, adding colors take it to the maturity. It is always wise to take breaks throughout logo designing because it will give you time to review your effort and put in more energy.
When you think you are done with logo designing then revise it, put yourself in place of your customer and think critically. Make necessary amendments and improve it. When you are finally done with this step you are almost finished with your logo designing too. Present your designed logo to your customer, it is always good to give your customers the best designs only, skip those you think are OK but not great. PDF format is considered to be the most appropriate format for presentation. And it is also a good practice to keep the logo in context near-by; you never know when a client is going to ask for context display as well for any reason. It is a proven fact that excellent presentations always get approval, so make a good presentation and your client is going to approve your design.
Last but not least step of logo designing is to deliver the correct files to your customers and provide appropriate support. A good design needs dedication till the very end. Remember five characteristics for logo designing: simple, appropriate, timeless, memorable and adaptable. If your designed logo also has these characteristics, it is surely one of the great efforts. Logo imprints for a life time on the brains of the people that is the reason it is very vital to follow the good logo designing practices.
