subject: Hiring A Search Engine Optimization Expert Versus Paying An Seo Company [print this page] A lot of online business owners are confused around two options which are available to them when it comes to search engine optimization. They could either hire a search engine optimization expert or go for an SEO firm offering a variety of SEO packages. Each option has its own advantages and disadvantages. When you hire a search engine optimization specialist, you are dealing with an individual who is answerable directly to you. However, you will have to take the added responsibility of background check of the individual, recommendations and portfolio check and quality of past work. It is always easier to confirm whether an SEO firm has delivered in the past as opposed to conducting a thorough search about a consultant, starting from his license and permits to actually offer the services and work quality in the past.
In case of a search engine optimization expert, you may or may not really have a strict package in terms of tangible results. A consultant usually gets paid based on the number of hours spent on the optimization or the initial quote offered to you by the freelance consultant. On the other hand most SEO companies offer packages with tangible ways to overview the development. So, while the search engine optimization specialist provides you with an inexpensive option, the SEO firm offers you a more professional approach. That doesnt guarantee that the quality offered by the SEO firm is higher than that of the consultant. In many cases, SEO consultants might provide you with a no-nonsense approach using their experience to optimize the website and deliver results.
When you are faced with a dilemma it is useful to hire a search engine optimization expert, who comes highly recommended from a trusted source. If you have already seen the quality of work and results, delivered by the search engine optimization specialist, it becomes easier to compare the charges with that of the packages offered by an SEO firm. You may also want to check whether the SEO consultant will work from your office which would incur additional charges for you in providing desk space, system and other facilities. At the same time, it makes face to face conversation of requirements easier including a daily report of the progress.
If you have an online business with a small budget the search engine optimization expert can provide value but only if you have a decent idea about the whole process of optimization and can actually provide oversight. On the other hand, if you want true transparency, professional research, analytics and reporting and easy access to track record and portfolio information, then an SEO firm is a better option. However, with an SEO firm you cannot exactly be sure about the techniques employed and the time dedicated to your requirements, considering that SEO firms simultaneously have their experts working on several projects. Thus, there are pros and cons in hiring a search engine optimization specialist and hence you will have to consider the requirements strongly along with constraints and make the choice.
