subject: Mosoloco On The Mobile Marketing Scene [print this page] MoSoLoCo is a term thats showing up more and more lately, and for very good reason. Seeing it for the first time without context, I thought perhaps it was a trendy cocktail, but it is much more than that. The acronym stands for Mobile Social Local Commerce, which is the combined market phenomenon that is driving development in the modern mobile marketing arena.
The ubiquity of mobile devices like smartphones and tablets these days cannot be ignored. These devices have worked their way into every aspect of everyday life and even people who do not own them are directly exposed to information relayed through them. So the idea that they would eventually become another avenue by which to get your customers attention should not come as a surprise to anyone. In fact, mobile phones have been broadcasting advertisements since the dawn of SMS, much to everyones dismay.
The use of social media in marketing has been a mainstay of internet advertising for a while now, and we have already seen the incredible results generated by advertising campaigns that incorporate social media into their strategy. It allows for generation of brand recognition, trust, and ultimately loyalty directly through the interaction of potential consumers.
The local element of this new commerce is perhaps the newest development on the mobile marketing scene. A push to greater online interaction with local businesses and a more regionally specific approach to advertising have left some people wondering what happened to the great, flat impersonal space that was online advertising. But bringing the local element into the equation adds an unparalleled level of refinement to the whole process.
Here is an example of using all the elements of MoSoLoCo to drive sales:
A local coffee shop offers a free coffee after so many visits to the location. In order to take advantage of this offer the customer must check in, so to speak, with a widely used social media network announcing that they are at the coffee shop. This does two invaluable things; it has the customer act as a spokesperson for the company, generating trust among their friends and contacts, and it motivates the customer to continue returning to the location for their coffee. It might also extend to send them occasional messages with currents specials, new offerings, or upcoming events and performances, while also allowing the customers to share and interact over all of these topics.
The possibilities are truly endless and the time to act is now, while the market is fresh and there is plenty of space for new faces on leveraging MoSoLoCo on the mobile marketing scene.
