subject: Mlm Lead Generation System - Why You Need One [print this page] MLM Lead Generation System - Why You Need One
You attend a business presentation with a friend, or watch a video online. You don't expect to be inspired, but for some reason you are. This seems like a no-brainer! Everyone needs this product! So you join, not worrying about how or where you will generate mlm leads.
Hundreds, even thousands of people a day attempt network marketing without a mlm lead generation system. It's crazy really. Everyone who understands mlm lead generation knows that leading with your product, service or company, is a death wish.
When you lead with your product, you are in a position of weakness. All the power is in the hands of the prospect.
On the contrary, when you have a pay per click campaign that speaks directly to the target audience, you are instantly attracting them to you. Ideally it should direct them to some free piece of content that can provide value to them. When they request it, congratulations. You have a targeted prospect. It is now up to you to contact them and determine whether they are a tire kicker, or are really serious about their future.
A MLM Lead Generation System Allows You To Sort Your Prospects
The best network marketers out there today do nothing more than set up a mlm lead generation system. How many truly successful network marketers out there have come up to you pitched you on their product? The answer? None!
All they do is let their mlm lead generation system work. They follow up with their mlm leads with a phone call, and usually have a way to monetize the lead with a front end product.
What MLM Lead Generation System Is Right For Me?
Pay Per Click
It will be argued till the end of time, but the best way to get network marketing prospects to come to you is through a PPC campaign. When done correctly, it can eliminate the tire kickers and go right to the heart of the people you are actually targeting. True enough, PPC is an expense so you have to determine how much you have to spend assuming you have any extra money. When doing PPC, I recommend sending the prospect to a capture page that not only grabs their information, but also enables them to make a front end purchase, thereby offsetting your PPC expense.
Niche Site SEO
This strategy requires a hefty bit of knowledge and time to invest. Some people who are really well versed in SEO, can get written and video content ranked on Google quickly. The idea is to post content which directs a prospect to a capture page. It is a bit of a longer process than PPC, but can be very effective if done right. This is a cheaper option, although it will require some monetary investment for a domain and such. Also, you may want to utilize a service like fiverr.com to outsource some of the work.
CPA programs
Cost Per Action. This strategy is for those with no money to advertise. It can be equally effective however. This strategy is a mlm lead generation system, but includes an extra step. On the plus side, this strategy will allow you to make money from home while you prospect. Ultimately you would join a program like the Daily Income Network. There you would complete a free offer like a trial from NetFlix for instance. You do not need to buy it. You would join as an affiliate yourself. Now you can send traffic to your own landing page. If someone opts in, you have a prospect. If they complete an offer, you get paid $20. Many successful network marketers use this strategy regardless because it attracts many more leads, and allows them to monetize. You may be thinking that these aren't mlm leads. Well technically they aren't at first. This is a mechanism to get them in a sales funnel, or mlm lead generation system. I will say it again, you should not lead with your mlm opportunity. These are people who will be interested in your primary mlm business down the line.
If you do not have money to invest in advertising like PPC, and/or you are new to internet marketing, I recommend starting with a company like The Daily Income Network.This can be promoted through Craigslist, Backpage, and USFreeAds.com for free.
For those of you who do have some funds, I always recommend PPC. The only thing about PPC, is it can be done wrong, which can cost you time and money. It really isn't hard. My greatest suggestion in PPC is to understand your target. You do not want to attract clicks. You want to attract conversions. What do I mean? You pay when people click. If your ad is catchy but does not attract people ready to buy, your click through rate will be high, but your conversions will be low which means you spent money to have someone click your ad because it was funny or cute. You actually want to repel people with your ad. Your targets should be the only ones clicking your ad.
MLM Lead Generation System Conclusion
Network marketing is easy when you finally uncondition yourself from the teachings of the last 35 years. Bugging family and friends and plastering your company replicated web page all over Facebook will get you nowhere.
Decide which MLM lead generation system best fits you, and spend your time sorting mlm leads instead of begging people who don't care about you to join.
