subject: 7 Must-dos To Keep Your Seo On Track In 2012 By Team Position (@position2) [print this page] In the midst of Google Search Going Social, it is evident more than ever before that we need to tweak the way traditional SEO functions. For online queries, Google now weaves content from its social network service into its search formula to serve up personalized results. For people signed into Google accounts, the search engine includes, as results, content approved for sharing by them or their friends on Google+ or Picasa.
With this in mind, lets look at the key areas to focus on:
Create your own SEO Strategy: Do you have a strategy in place that takes into consideration your business, industry and niche? Prepare a schedule for the tasks. It would greatly benefit you to set aside some time and map out a basic SEO strategy for your websites including a list of weekly and monthly tasks.
Do not complicate your codes: Code is the new content! Keep it simple for search engines to spider your website by validating HTML and CSS. Make your CSS class and ID names obvious, especially for section div tags: so name your header
header, your right sidebar
right-sidebar and so on.
Unique User Generated Content is Key: There is a huge amount of content on the web today. But beyond a point this content is anonymous and lacks value. The most relevant content for you is from people you know; hence its necessary to have industry experts write content that can be shared from your website.
Referential Integrity: It is the agreement between the text of the page and the links pointing to it i.e. the measure of Referential Integrity. We can get Google to rank our page the way we want; not only do we have to tell Google but we also need to confirm to their system, and use their rules to rank our web pages.
Every user searching in Google is looking for truth and Google promises to show them everything that answers their question. This is nothing but result relevance, result precision and user efficiency. These are the same standards that Google uses to evaluate results and improve their algorithm.
For example, lets say for email marketing as a keyword, www.clientswebsite.com has 3 prominent pages:
Google doesnt know which of these 3 pages should be showcased in its SERPs (search-engine result pages). The main keyword is getting diluted across these pages. So by default, Google will select the homepage. The learning: its necessary not to confuse the search-engine crawlers.
Add Videos & Photos: Consider adding interesting videos and photos if you want to make your website more interactive. Add optimized file names to videos and images. When Google crawls web pages, it looks for content thats varied.
Incorporate Social Media: Make it a practice to share original content through your social networks (Facebook, Twitter and Google+). Additionally, include inbound links to your site through your social networks. An effective and influential social media platform can increase traffic to your site significantly and boost SEO.
Mobile SEO: Remember, a percentage of your web users will be searching the Web from their iPads and mobile devices. If you post content that takes too long to get to the point, people will get bored and move on to your competitors website. Digital marketing is no longer for those who have a computer or tablet! Mobile searches are increasing more than ever and this will be the most-used search medium in the near future. Its time to make your website mobile ready!
