subject: Online Marketing For Ecommerce Businesses [print this page] Whether you're considering opening an online ecommerce site, or already have one, you'll be pleased to know that every year the number of people who claim to have done the majority of their shopping online has increased from the previous year! Every year online consumers exceed even the projections for that year"s spending! With the aggressive growth of the retail habits of online consumers, shouldn"t you be considering an aggressive approach to your online marketing as well? You won"t be the only one competing for these customers.
While this great news, you have to be able to tap into this goldmine for it to do you any good. How do you tap into this growing consumer stream?! Online marketing. Online marketing avenues have been growing right alongside the consumers online!
There are literally dozens of ways to promote your ecommerce business online. Aside from the obviously huge trend of direct social media, there are several other ways to get your online business booming; listing your products for sale on 3rd party sites like Ebay or Amazon, product review sites, price comparison sites and product search sites are just a few ideas!
Having a decent online presence isn't enough to get the conversion rates (people going to your website AND buying once they're there) you need to stay afloat in the very competitive ecommerce world. So what else can you do to ensure your share of the proverbial online pie?
Put time and effort into your website and product shots. Buying online can be intimidating - especially for an older generation and no one wants to buy online from a company that looks questionable regardless of age!
Some money spent on product shots that are professional, or a good graphic artist that can make them look the part is money well spent in an environment that is purely visual! The same can be said for good quality banners, advertisements and other visual media.
On the same token, money spent (or time spent if you have the knack and/or a decent shopping cart) making sure your website functions as it should, with no broken links, decent SEO optimization and user friendly interface will go a long way in winning over new and repeat customers.
Interesting facts for online retailers:
" 71% of people aged 18-32 buy products online
" 80% of people aged 32-44 buy products online
" 72% of people aged 55-64 buy products online
" All age groups combined give an overall score of 71% of all adults in the U.S. purchasing online
" 91% of all age groups combined use email
" 81% of all age groups combined use the internet for research
" 68% of all age groups combined make travel arrangements online
" 39% of all age groups combined read blogs online
So what do all these numbers tell us, what most of us already know! The internet is becoming the main source for a great number of things we do in our everyday life. If you"re a business looking at or are already online, make sure to make these statistics work for you!
