subject: 17 Bonuses That Attract New Clients [print this page] Studies have shown that most potential clients don't make a purchase until you reach out to them at least seven times. Some need even more contact than this; they need you to reach out to them again and again, warming them slowly until they're finally ready to make a purchase. The best way to do this is to use a newsletter to reach out to them repeatedly. However, given the fact that many people today are worried about spam in their inboxes, it's becoming harder and harder to get people to share their email addresses.
That's why it helps to give your target market an extra incentive to sign up for your newsletter. This is often called an ethical bribe. The idea is that you are trading valuable, relevant information in exchange for the potential clients contact information. In other words, in order to bring the potential client in to you sales and marketing funnel, you offer something of value in exchange for the privilege of keeping in touch with them.
Your valuable giveaway should be easily accessible, and provide an instant benefit. Try to make it so that it solves a mini-problem or provides an immediate solution. Your potential clients should be able to quickly and easily consume it. You don't want to create something that is so long, that potential clients decide to "read it later", and then put it in the pile of other stuff that they are going to "get to". We all have that pile of stuff we are going to read later, the problem is, later never comes.
Your valuable giveaway needs to follow the 80/20 rule. 80 percent of the information should be valuable, relevant content (what your giving) and 20 percent should be your call to action (what your taking). Your call to action should be just that, calling their pain or problem and then asking them to take action on the results they want to achieve.
It can be tough to come up with a valuable giveaway that inspires your potential clients to sign up for your ezine or newsletter, but to help you get started on the brainstorming process, here's a list of 17 types of giveaways you may want to consider:
1. A 2- to 3-page report relating to an important issue in your field
2. A to-do list that people can put into action
3. A checklist
4. An easy-to-use kit that leads to an instant mini-result
5. A task list
6. A template for documents
7. A video
8. A "10 Best" list relevant to your products or services
9. A tip sheet
10. An audio recording
11. A webinar
12. A workbook
13. A quiz
14. A teleseminar
15. An e-course
16. An assessment
17. A special insider's discount on a soon-to-be-released product or service
