subject: Why Custom Web Development Is Choice Of Many Big Business Organizations? [print this page] Uniqueness is a business statement and thus we see a huge demand for custom web development when it comes to big business organizations. Browse through the website of any reputed organization and you will see a stark difference in how the website appears and functions. They would hire the services of a professional web design company and get their website developed from scratch. They also opt for custom web application development to meet to meet the niche demands of their business. Here are a few reasons why most big businesses opt for a custom website.
I. Branding - Nothing is more important for a big business than establishing its brand name in the market and this is where a custom website gives it the edge. Think about the website of business giants such as IBM, Nike or Coke and you will see branding written all over it. The logo design, the structure and the color scheme will be unique to the website. It helps the business stand out amidst competition and create a niche domain for them.
II. Recognition - Most users would browse through dozens of websites each day. How can they remember and recall yours? This is only possible when you have a unique design and interface. This immediately registers in the minds of the audience who can easily distinguish your from others. Theming your website around your business, your logo or your products also helps you in achieving recognition in the market.
III. Niche Demands - There are some demands which are unique to every business. This may be in terms of offering a service, customer support of troubleshooting a problem. All these things can be addressed using web application development. This helps in catering to the interest of your customers on a one-to-one basis and helps your business grow.
IV. Scalability - A business website needs to be scalable and allow you to bring in changes to be in sync with the changing needs and trends in the industry. Having a custom design allows you to incorporate changes to your website easily. You will have access to the source files required for such upgrades. This isnt the case with templates which often limit scalability.
V. Search Engine Visibility - Last but not the least a business website needs to have high visibility on the search engines or in other words it needs to be friendly towards the search engine crawlers. Custom website development generates clean codes which help in gaining higher ranking in the search engine results pages. Professional developers hand code the website with semantic coding techniques adding to the visibility of the website.
The key to getting such a website is to hire the services of a professional web development company which has expertise in developing website from scratch. If you are having problems in zeroing in on such a company you should take a look at their portfolio as this will help you make the perfect choice. Make sure they hand code the website as this improves its performance.
