subject: Is Branding Through T-shirts Cost-effective In Mississauga? [print this page] T-shirts are a cost-effective branding solution in Mississauga or the vice versa?
T-shirts are common and popular when it comes to branding and promotional products. Businesses have been using them to imprint their logo with an optional phrase to create brand visibility or market an idea. But the prime question is how cost-effective are they? Should they be preferred over the more traditional forms such as billboard advertising or street banners?
Mobility Factor
T-shirts or similar form of garment can be compared to a walking billboard. The logo imprint on the shirt will be seen by hundreds and thousands of people over a period of time. The visibility of the brand remains intact and depends on the life of the T-shirt. Whenever and wherever the garment will travel; the brand or the company logo will be easily visible to the people; whereas, a billboard is at one single place.
Life Span of a T-Shirt
The life span of a good quality T-shirt ranges around 6 months to 1 year period. This period is more than sufficient to make the company logo and brand motto visible to the countless eyes that fall on the front and back of the T-shirt.
Fabric Quality
The quality of fabric used for the T-shirts is also important. Soft and stretchable fabric is used for women; whereas, men like loose and less body-hugging fabric. The fabric should be soft yet less fitted. The good quality fabrics are like one time investments. They have longer durability and are preferred by most companies.
Style Statement
T-shirts are not only a quality branding solution but they also help you make the style statement in less amount. One can use stylized and impressive designs in them and get their company logo and information imprinted on them.
Unisex Appeal
T-shirts have a unisex appeal in them. Irrespective of the gender; both the sexes prefer to wear them for casual outing or to make a style statement.
One does not have to worry about spending a huge capital on this casual wear garment since they are mostly inexpensive. Even if use hundreds of such clothing in place of 10 billboards, even then they serve the purpose of catching maximum eyeballs again and again. The frequency and impact of T-shirt branding is higher than billboards and their longevity is also an important factor in promotion; hence, they are preferred over many traditional forms of branding.
