subject: All You Need To Learn About Search Engine Optimization [print this page] Ensure Your Site Has High-Quality Information
The premise of the optimization strategy or simply a useful website strategy, for example, quite a bit of great, relevant information should be tailored to the people you'd love to attract for your site. A large amount of high-quality content aids in a lot of the steps listed further down below. For example, you're very likely to have information that's useful to any clients, you're more likely to include the key terms for which people may be searching, and other sites are more inclined to link to yours.
As well as a terrific web site is more likely to engage those who find you through search engines like Yahoo, and get them to become not simply repeat visitors, but loyal customers of one's organization.
Backlink Building
Incoming links, also called backlinks, would be the lifeblood of internet marketing. An incoming link from another directory is treated by the various search engines like Google as a possible indication that the website that links to the other site considers this article on the new site being important.
Site Architecture
Has your web site been designed and developed with usability and effective search engine optimization equally in your mind? Do you have the proper URL structure? Are you currently effectively using your meta data and title tags? And does your internal linking help users and search engines travel through your internet site?
Keyphrase Research
Have you optimized your internet site pages for specific keywords. Are the keywords based on research, or guess work? Identifying and implementing the very best keywords for your site is vital for your website marketing success. Relevant and well integrated keywords will help drive targeted traffic toward your site.
Tracking & Reporting
You should monitor and measure the success of your web marketing with regards to whether it is delivering the ideal return on your investment. But what should you be measuring? The character of the internet enables you to track just about anything concerning your website, which may easily lead to mass confusion. There are certain key metrics that should invariably be evaluated to tell you what marketing tactics effectively work and precisely which are not.
Help Search Engines Find Your Site
Search engines read through huge volumes of information on the Web with software programs called "robots" or "spiders" (because they navigate, or "crawl," through the Web). These robots create an index which contains, essentially, all the pages they've found and the words that are contained in them.
You need to make sure your website is included in those indexes. You can easily check to see if your site has been indexed by Google's index by searching "site:www.yourdomain.org" i.e. site:www.idealware.org. This search will show a list of all the pages from your web site that are included in Google's index (ideally, every page on your website).
If you're not included in the indexes for instance, if you have a new Web site, or one without much traffic none of the steps described will do much good until you are. How do you get included? You can submit your site to the search engines to Google, or Yahoo for instance but experts are divided on how useful this is. It's certainly not a quick way to be included.
A easier way is to get other indexed websites to link to yours. You can start this effort with huge, general-interest directories like the DMOZ directory, but you're likely to have as much or more success with listings related to your field. Is there an online directory of children's service organizations? Does your United Way have a listing of local organizations? Any of these (or ideally all of them) could provide the link you need to be indexed.
Some online services say they'll submit your web site to a lot of directories and search engines automatically. These generally aren't worth the money, as indiscriminate listings aren't nearly as useful as ones targeted to your sector.
