subject: Brands From Pin To Piano Begining To Pin Their Hopes On Pinterest [print this page] And you thought that social media marketing has settled down to the big 4 (Facebook, LinkedIn, Twitter and YouTube), and then what- Pinterest breaks new ground. Its actually fun to use, highly visual, viraland growing like a weed.
Cliched as it may sound but a picture does speak a thousand words. And does more than what 140 characters can ever do.This one year old social media site which drew almost 19 million unique visitors earlier this March, is already drawing more revenues per click than Facebook or Twitter( according to a Convertro report).Pinterest is generating up to four times the revenue per click as Twitter and 27% more than Facebook and is the fastest growing social media traffic source for ecommerce websites in terms of revenue.
As it stands now, Pinterest does not carry any advertising or sponsored content but the undying social thirst to share visual content is already attracting brands and publishers by the droves. There is a clamour but brands are still trying to find their feet on how best to use the platform. The Honda CRV Pintermission campaign has been quite successful ( # pintermission) and going forward brands will definitely look at this rather engaging content sharing & marketing platform to connect with their audiences.
With an audience skew heavily towards the female demographic, Pinterest will only excite more and more brands trying to reach out to that profile. Brands know that it going to be very big and soon at that but don't know still how best to use it. The book publisher Scholastic uses the site very well I reckon( http://pinterest.com/scholastic/). The beauty about Pinterest is how effectively it can be used to promote non tangible services like a consultancy through use of images or infographics etc
General Electric is not a brand name that jumps to mind immediately when you think of Pinterest but it is using the site to continue and demonstrate its legacy for design. You never know some of the upcoming DIY brands(aka IKEA) may just find the Pinterest platform the perfect platform to go global. Big or small, product or service, there seems to be both room and relevance for all.
Won't be time that some big fish will swoop down on Pinterest and see the immense value in its acquisition. Till such time, keep pinning!
