subject: Local Business Listings - Creating Search Engine Easily Findable Listings [print this page] In the effort to bring users more relevant search results, search engines are now paying attention to local business listings to determine how well relevant the businesses in question are in their localities. This initiative is pegged on the assumption that in most cases when people are looking to buy a product they are more likely to purchase it from a local company. The goal for a business therefore is to have the search engines list its website or its entry placed in the local directories. This is possible if your listings appear on multiple directory submission sites as doing so will make your keywords more powerful for local searches and also improve the quality of links to your website.
However, there is a general influx of online listings that target a particular state, city or town such that many businesses do not know which ones are best to have a presence on. Deciding on this is likely to be a time-consuming operation but the task can be easier if left to a local directory submission service that can identify the top listing sites and continuously update its database to provide more quality directories. This service will thus help businesses to achieve higher ranks among search engines, GPS and navigation systems, social media sites such as Facebook and Twitter, GPS and navigation systems, 411 and local online directories, and even iOS and Android mobile devices.
It is easier to appear on multiple local business listings with a local directory submission service firm since you only have to provide it with your business' details just once and they will do the rest. Nonetheless, you will need a service provider that submits listings to these sites by hand. This is because automated methods that include software submissions or data feeds may cause your website to be blacklisted or even de-indexed by the search engines.
Local directory submission services do not just ensure that your venture appears on the best local business listings, they also offer other services that are pertinent to your internet marketing success. This may include creation of social media profiles, business videos, citations which will see your business rise among Google Places rankings, strong local back-links headed to your website, rich listings complete with business descriptions, office hours, photos and videos, and top-tier search engine optimization that involves ensuring that your name, address and telephone numbers appear on all directory submissions.
Strong local business listings are based on search engine optimization strategies. It is for this reason that a directory submission service will require you to provide all your relevant information, business photos and keywords related to your business. These details are combined with other related data including details of services offered to compose listings that are optimized to achieve local search success. These kinds of listings generate enhanced Google Places profiles, attract more citations and consistently outdo than the competition, are easy to find on mobile devices, have better presence on social media and networks and blog sites, and naturally flow into other local and web directories.
