subject: Search Engine Optimiaztion Tips For A Better Website [print this page] Carefully analyze your server headers to ensure that you are taking full advantage of your SEO program. Poorly set-up server headers can be a big roadblock to success. For instance, if you need to redirect traffic to another location, the server headers need to have a status of "200 Ok" or "301 moved permanently."
Make sure you select relevant keywords to use in your anchor text when posting an internal link. A common example of poor anchor text is "click here". This anchor text contributes nothing to your search rank. Good anchor text will really help improve your search engine rank.
Create descriptive, short title tags to make it easier for search engines to understand and index your page's content. Search engines only display 60 characters, so keep it short. After 60 characters, search engines also weigh terms less highly.
Write informative marketing articles and submit them to establishment ezines that have a niche reader base that are likely to be interested in your products or services. Not only should you receive some sales, but the articles act quality backlinks which can improve your website's ranking with search engines. Most information that is published on the web is forever, and e-zines are no exception. A reader can come across your information sometimes years after you publish it, and it will still be pertinent.
Search engine optimization can be accomplished by many techniques. Once you view areas for improvement for your website, you can choose to allocate your budget dollars to make specific improvements to maintain or improve your website's usability by users. Increased performance means happier users.
Dedicate a webpage to each keyword phrase. Trying to stuff a page with too many keywords will make your content hard to read. By narrowing down on a singular topic, you will have better content, which will bring you happy readers who return to your site often. Having loyal readers will always be better than being at the top of the search engine results page.
Google has the power to penalize your site for creating redundant content. Instead, think of something new to write about to attract a different audience.
The way to do this is to make a robots text file and place it in your site's root directory. txt file that needs to be inserted into the main directory. This will prevent the search engines from getting to certain files that are on your website.
Use the language meta tag if your website content is in a different language than English. One benefit will be a rise in ranking due to searches that occur in that language.
You want every section of your website to be unique. Place special emphasis on your title selection. Without good page titles, your search ranking will suffer. If you want to place high in the rankings, your titles have to include the keyword that you are focusing on.
Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. Research suggests that the length of time an individual stays on a website influences that site's PageRank. impacts its PageRank. Using discussion boards and forums is an effective way to keep traffic on your website for quite a while.
If you are looking to climb up the search engine ranks, then provide a plethora of content, going across many different topics, but still staying within the niche. If your blog centers around baseball, you can include articles on baseball players, baseball cards and baseball equipment. By being diverse within your niche, more users will get to your site by searching for specific terms.
You can make your site more visible to search engines by getting local listings on Google and Yahoo. These services get your site noticed, which means more people will visit your site. Always take advantage of a completely free advertising venue.
Search engine algorithms are dynamic; these optimization tips can get you to the top today, but algorithms could change tomorrow. Remember to stay informed about search engine optimization so your website's rank will stay high.
